Carbonite Mobile App to Backup Photos and Videos on Cloud

Carbonite,
Inc.
announced a mobile app that extends their signature data protection
capabilities to mobile devices.

Carbonite Mobile allows users to
backup the photos and videos on their mobile devices to the cloud,
and also includes features that protect user’s mobile device and
personal data in the event of loss or theft.

A study from Wakefield Research and
Carbonite reveals that 57% of Americans have lost mobile phone data
and 51% have accidentally deleted photos from their phone. The app
was designed to help solve these problems while offering protection
for the personal data on mobile devices, vulnerable to theft, loss
and damage to the device or accidental deletion.

"Carbonite
is a brand consumers trust to protect their valuable,
often-irreplaceable digital files. With the Carbonite Mobile app, we
are using our backup and protection expertise to ensure mobile device
users can also protect their important photos and videos – no matter
where they are created or stored,"
said Swami Kumaresan, EVP of New Ventures, Carbonite. "Each
day, more and more of us are storing our priceless photographs and
once-in-a-lifetime video moments on our mobile devices, and now
Carbonite makes it very easy to protect this content as well."

The Carbonite app includes three
features
to allow users to maintain
and protect their mobile
devices:

• Backup
  – Lets users backup the full resolution photos and videos of their
  iOS or Android device to the cloud. It archives photos and videos
  accidently deleted from the mobile device so the user can download
  them back through the app.

• Device Protection
  – Available
  exclusively for Android
  – Allows users to protect their device and personal data in the event
  of theft or being misplaced by locating, locking, ringing or
  "destroying" the device.
  Locate:
  Uses the Android device’s built-in location services to track its
  approximate position
  Ring:
  This ‘scream’ feature causes the device to emit a sound,
  even when set to silent or vibrate, so it can be find when it’s
  within earshot
  Lock:
  Adds a passcode to the device for additional security
  Destroy:
  Remotely wipes personal data (include SD card) from an Android
  device, restoring it to factory settings

• Access –
  Enables users to view the files backed up from each of the devices
  (mobile, PCs and Macs) that Carbonite protects. Carbonite Home online
  backup customers can view and share their backed up computer files
  from their mobile device and now can access their mobile photo and
  video backup as well.

"For
years, our customers have enjoyed peace of mind knowing the contents
of their computers are protected. Now they can feel the same way
about their mobile devices, which is especially important due to the
personal nature of smartphone content. Carbonite Mobile users can
take additional comfort in the fact that we can help them easily
locate, lock or wipe their devices,"
continued Kumaresan.

The survey from Carbonite revealed
that 33% of mobile device users stated they are not backing up their
mobile photos because they "don’t
know how to or it’s too complicated"
and 20% stated they "don’t
have time."

The survey revealed how valuable mobile content
is to smartphone
users:

• Mobile Cameras Create Precious
  Memories: 56% of
  smartphone owners use their phone’s camera more than their actual
  camera, yet 62% with camera phones don’t back up their photos,
  leaving them at risk.

• Mobile Content is Worth
  Safeguarding: 25%
  of those surveyed would be willing to pay more than $100 to find
  their mobile device and get back its contents – from photos to
  personal information, noting that contacts (58%) and photos and
  videos (34%) would be more upsetting to lose than downloaded content
  such as apps and music (8%).

• Device Users will go to
  Extremes: Users
  stated it’s not about the phone itself; it’s what’s on the phone that
  they care most about. 3 in 5 adults with camera phones (60%) are
  willing to give up at least one thing to clear their phone of
  personal photos, texts and information if their phone was lost or
  stolen – those under 40 are most willing to give up Facebook for a
  month (32%) or alcohol for a month (31%) to clear their phone of
  personal items.

Availability

Carbonite
Mobile is available for free for iOS and Android devices
and can be downloaded through the App
Store
or Google
Play
Store.
For current Carbonite Home online backup customers, the App will also
allow them to access their protected Carbonite files.