Bluechip Infotech Offering Millenniata M-Discs

Millenniata, Inc. announced a partnership with Bluechip Infotech to begin offering a permanent storage solution to customers throughout Australia.

Millenniata produces the M-DISC, which provides data loss prevention by laser etching data (files, photos, videos, etc.) into an inorganic rock-like material that is not available from any other recordable DVD. Once written on an M-DISC Ready drive from LG, which will also be distributed by Bluechip, M-DISCs can be read on any drive.

"Queensland, home to the Sunshine Coast and the Gold Coast, is known to the world for its amazing sunshine and subtropical climate. While that’s wonderful for surfers and beach-goers, sunlight, temperature and humidity can destroy the traditional optical discs that many people and businesses rely on to store their records, files and personal memories," said Paul Brockbank, Millenniata president. "M-DISC is proven to protect against degradation from the elements. We are very pleased to partner with Bluechip to bring this innovative new technology to its Australian customers."

Unlike M-DISC, other recordable DVDs use organic dyes to hold data, a material that is known to fade and degrade over time.

Bluechip Infotech – a specialist distributor of IT and AV products – will leverage their experience and market presence in Australia through a dedicated team of qualified and trained professionals.

"The M-DISC strategic partnership will fuel our drive in capturing the fast growing digital storage market in Australia, especially the high demand for a permanent storage solution," said senior product manager Janis Yang of Bluechip Infotech. "In order to use the M-DISC, you will need to add the M-DISC Ready drive to your system which is currently only manufactured by LG."

A recent study proves ‘data rot’ or data loss will occur on all discs, but not with the M-DISC. An accelerated life test performed by the U.S. Naval Air Warfare Center Weapons Division at China Lake, CA, tested five brands of archival-quality DVD discs including the Millenniata M-DISC for data longevity and reliability. The test found that the M-DISC was the only solution that suffered no degradation or data loss. All other discs tested failed.