Mediatrade to Resell Object Matrix …

Object Matrix Ltd, developer
of nearline archive storage solutions, announces the appointment of Mediatrade Oy, a Finnish reseller
and systems integrator for digital media production.

This appointment emphasises Object Matrix’s strategy to work with resellers and explore new markets. The prevalence of file-based
workflows is driving media organisations across Europe and beyond to look for
resilient nearline solutions that complement their existing infrastructure. The
appointment of Mediatrade in Finland enables Object Matrix to reach and better
serve those organisations.

At Mediatrade, Mikael Silvennoinen, manager of MAM & Post
systems stated: "We at Mediatrade
were very convinced about Object Matrix and their products. When there are
hundreds of storage manufacturers these days it requires some distinctive
features to stand out of the crowd. MatrixStore has these features and really
bundles an intelligent nearline solution to support today’s production
workflows. The wide range of integration possibilities with many of the
products found in our portfolio will allow us to build complete solutions for
our customers that we can feel confident on supporting. We truly believe the
MatrixStore will be a success in our market and are thrilled to add this
reputable company in our product portfolio."

MatrixStore is a resilient, disk-based nearline archive platform designed to
protect digital assets in Avid, Adobe and Apple workflows. MatrixStore fits
into various workflows protecting your digital assets and metadata with the
minimum effort. InterConnect is a cost-effective plugin for Avid Interplay
useful to move assets from ISIS/Unity to MatrixStore by simply dragging and
dropping assets within the Interplay application.

Nick Pearce, co-founder of Object Matrix said: "Mediatrade is a highly respected reseller and integrator in Finland,
Scandinavia and the Baltic region. They’ve been working in the media world
since 1991 and have a reputation for bringing new technologies to market. We
are very excited about this appointment and we hope for a long and fruitful relationship
with Mediatrade."

Object Matrix will be at IBC. The developer of scalable object based
archive systems will be demonstrating the enhancements in MatrixStore Server
Software 3.0 and its  integration with Avid ISIS and Interplay platforms. 

MatrixStore and all Object Matrix products are available through a list of resellers in UK, Norway, France, Brazil, Spain, Germany,
Holland, Belgium, Switzerland and Australia.