American Megatrends Implements Go-To-Market Initiative

American
Megatrends
Inc.
announces the implementation of a Go-To-Market (GTM) initiative to
help grow its StorTrends
SAN and NAS channel sales business.

Helping execute the new GTM
initiative, AMI has made a number of hires across groups
within the StorTrends team. Including the hiring of a new StorTrends
Marketing director – Mike Thyne.

Mike brings over 15
years of demand generation and marketing programs experience, most
recently as marketing programs director for one of the world’s top storage vendors. He managed a team that helped identify over
$80M in net new storage business in the last fiscal year.

Mike Thyne
commented: "I am very excited about the opportunity to join
the AMI family and help build the marketing demand for StorTrends.
StorTrends offers true enterprise class features at an unbelievable
value."

Additional hires include a team of
Inside Sales professionals known as Demand Generation Reps (DGRs).
The DGRs are tasked with qualifying StorTrends outbound and inbound
leads through a predictive dialing technology to provide StorTrends
Channel Partners with opportunities for selling StorTrends.

The
Marketing Communications Team has also added head count to help
StorTrends ramp PR and media relations, along with extensive
collateral, voice of the customer and social media activities.
StorTrends is engaged with the Taneja Group, Tech Target and
other third party entities to promote the StorTrends 3400i Dual
Controller iSCSI SAN.

AMI’s president and CEO Subramonian
Shankar has approved investment to support a demand generation calendar for Q3 and Q4 of 2012, one that
includes weekly StorTrends webinars, third-party email marketing
campaigns targeting 200,000+ public and private sector organizations
and content syndication programs with third parties like
TechTarget.

Shankar is excited about the
new StorTrends marketing direction. "AMI is 100% committed to
the channel and in helping our channel partners grow. I’m confident
we’ve given our new team members the tools and authority they need to
help us build not only pipeline, but a conversation in the market
that highlights the strength and value of StorTrends technology."

Justin Bagby, director of
StorTrends Sales, indicated that the response from StorTrends Channel
Partners has been positive. "AMI understands that
the success of StorTrends products is dependent on the success of our
partners. AMI is committed to offering the highest margins, the most
qualified leads and all the sales tools required to ensure that our
partners are ultra-successful. With more than one thousand installs,
existing StorTrends partners know the technology is sound; now it is
time to tell our story to the world through the new marketing
programs."