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Elisa Steele Corporate VP Marketing, Skype

Was SVP corporate marketing at NetApp.

Skype, a division of Microsoft, is adding Elisa Steele to its senior management team as corporate VP to lead marketing for Skype.

elisa_steele_skype In this role, Elisa will oversee Skype’s global brand and marketing functions, as well as local go-to-market activities. She will report to Skype president Tony Bates and will be based at Skype’s office in Palo Alto.

"Skype is a global brand that has become part of the everyday lives of millions of people around the world," said Tony Bates, Skype’s president. "Skype has always had a maniacal focus on building the best products in the world and now we are adding a world-class marketing leader to guide our brand’s development and growth. Following a broad global search, we’re excited to add Elisa Steele to our leadership ranks, as she possesses both the passion and experience to promote, protect and grow the Skype brand."

"I am very excited to join the team at Skype," said Elisa Steele. "Skype is known for innovation, excellent product experiences and a great brand. I am looking forward to working with the team and supporting the continued growth of the business globally."

Elisa has experience leading global marketing at technology companies and joins Skype after serving as EVP and chief marketing officer at Yahoo!. During her time at Yahoo!, she was responsible for the company’s global marketing strategy and functions including brand, consumer, business-business, research and& insights, communications, policy, privacy, and regional marketing.

Prior to Yahoo!, she was SVP of corporate marketing at NetApp, where she led a transformational global brand strategy for the company. She was responsible for the company’s new strategic positioning and the execution of marketing programs, communications, corporate relations, and integrated marketing functions.

Before NetApp, Elisa led Sun Microsystems‘ integrated marketing and merchandising organization, where she was responsible for global go-to-market initiatives, campaign execution, events, digital marketing, and installed-base marketing.

Her experience also includes marketing management positions at iPlanet eCommerce Solutions and JavaSoft. Elisa was a top performing sales leader at AT&T for several years, producing revenue growth nationally and managing diverse sales organizations.

She holds a Masters of Business Administration degree from San Francisco State University and a Bachelor in Business Administration from the University of New Hampshire.

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