RFID Zebra Technologies Using EMC VMAX

EMC Corporation announced that Zebra Technologies Corporation, offering technologies that extend real-time
visibility into business operations, selected EMC VMAX 10K enterprise storage
to transform to its newly-implemented Oracle enterprise
resource planning (ERP) infrastructure.

The combination of Oracle ERP infrastructure and EMC VMAX 10K,
provides Zebra Technologies with a boost in performance, reliability
and scalability to its order processing applications. Now, with Oracle accessed
by approximately 9,000 total Zebra employees and its partner companies, Zebra
can ensure that orders can be booked and with no impact to its business as
transaction loads increase.

Customer Benefits:

• Performance: VMAX 10K
  improves Oracle performance by 30%, accelerating Zebra’s order and shipment
  processing.
• Reliability: The company
  has achieved 100% storage uptime while transaction volumes increase.
• Costs: By automatically placing ‘hot’ and ‘cold’ information on the best
  disk drives for the job – whether fjash drives, or low cost
  SATA drives – EMC FAST VP (Fully Automated Storage Tiering for Virtual Pools)
  helps Zebra maximize performance and efficiency while lowering costs.

Customer Challenges and Solution:

The provider of enabling technologies undertook a major IT
transformation, based on the implementation of a new Oracle ERP infrastructure.
The transformation included hundreds of business process changes and a massive
data migration. Zebra wanted to ensure that day-to-day operations would not be
disrupted.

After evaluating various storage solutions, Zebra determined that EMC’s VMAX
10K would meet the performance, scalability and reliability
demands of its new Oracle ERP infrastructure during – and after – the migration.

Zebra is now leveraging FAST VP on its VMAX 10K to optimize flash drive
utilization. Not only has VMAX 10K ensured Zebra of a transition to the
Oracle infrastructure with 100% uptime, but the solution has driven cost savings
as a result of improved flash drive utilization and simplified administration.

With EMC Global Services handling the VMAX 10K implementation, Zebra relies on
VMAX 10K for its global footprint of Oracle applications, including Agile
Product Lifecycle Management, Siebel Customer Relationship Management, Oracle
eBusiness Suite, Oracle Business Intelligence, Fusion Middleware, Hyperion
Planning and Oracle Identity Manager.

Don O’Shea, CIO, Zebra Technologies, said: "We had a critical timeline to support our
business expansion. We went live with Oracle and VMAX 10K without missing a
beat, allowing us to maintain the high level of service our customers have come
to expect.

"EMC Global Services
worked hand-in-hand with us to deploy an entirely new information
infrastructure as we migrated our critical applications to Oracle. EMC – and
its technologies – executed flawlessly throughout the process.

"The VMAX 10K is optimized for
mission-critical applications and delivers a superior solution that mitigated our
risks as we migrated to Oracle. EMC also brought impressive Oracle technical
expertise to the table, working with us at a very detailed level to optimize
the environment. EMC’s strong expertise with Oracle environments was definitely
an asset to our transformation."

Jeffrey Hand, IT director, Zebra Technologies, said: "The VMAX 10K’s ability to process orders and
ship products all on a single global instance of Oracle with 100% uptime and
excellent performance is commendable. Being able to economically scale to
support our growing workloads with confidence was integral to our project.

"FAST VP provides a
significant cost savings by automatically promoting the heaviest-use
applications to high-speed drives and demoting less active applications to
lower-cost drives. Even as we take on greater transaction loads, VMAX 10K has
improved performance by 30%.

"Typical ERP implementations can be
very costly and disruptive. VMAX 10K proved to be an essential part of our
successful Oracle implementation."