NetApp FAS2220 for Midsize Organizations

NetApp, In.‘s FAS2220,
which starts at under $8,000, is the latest member of its entry-level
product portfolio and builds on the recently introduced FAS2240.

                  FAS2220

With more than 10,000 customers turning to NetApp each year for their
storage needs in the midsize market, the FAS2220 delivers new
technologies and increased value that enable midsize businesses to:

• Start right by providing more performance and software value than traditional entry-level storage systems
• Keep it simple by delivering increased performance without increasing deployment or management complexity
• Grow smart by leveraging existing storage investments and easily adding new capabilities to meet changing needs

NetApp also unveiled an expanding ecosystem of VAR partners to provide
midsize businesses with cloud backup and disaster recovery services
built on NetApp along with new channel enablement programs to help
partners expand their business.

Enhanced Portfolio

• FAS2220 leverages new NetApp Flash Pool technology to provide a
  combination of performance and value to help midsize businesses start
  right and stretch their dollars. Flash Pools, which extend NetApp’s
  Virtual Storage Tier approach to the midsize market, enable customers to
  accelerate application performance and are simple to implement and
  operate ‘out of the box.’ It also integrates with NetApp’s suite of nine
  storage efficiency technologies to help customers increase utilization
  and reduce power costs.
• The new NetApp OnCommand System Manager 2.1 helps simplify,
  control, and automate both setup and ongoing management of storage. This
  tool allows customers to improve their storage and service efficiency,
  boost productivity, and reduce the impact of storage management on IT
  resources.
• The FAS2200 series runs on the latest version of the Data ONTAP
  operating system to provide an unified, scalable architecture that
  enables customers to upgrade to higher-end systems and new capabilities
  without needing forklift upgrades. Data ONTAP also provides
  ‘cluster-ready’ capabilities, enabling midsize customers to add storage
  capacity as needed to their shared infrastructures with no downtime.

VAR Ecosystem Helps Midsize Businesses
Leverage the Cloud

• According to a recent study done by Enterprise Storage Group, 74%
  of all midsize businesses will increase expenditures on cloud services
  in 2012. NetApp is working with select VAR partners to deliver data
  protection as a service (DPaaS) to help customers start right and grow
  smart. It enables customers to better protect their business from lost
  productivity, revenue, and goodwill associated with data loss and
  downtime.
• DPaaS is a first step into cloud services for many midsize
  businesses because it delivers disk-based recovery and second-site
  failover functionality typically enjoyed by large enterprises at a
  fraction of the cost of traditional disk-based solutions. And with the
  ability to pay as they go, decision makers with DPaaS can optimally
  align IT spending to the growth of the business.
• DPaaS maximizes the effectiveness of limited administrative
  resources because it is simple to initiate and easier to maintain than
  legacy tape protection infrastructures. By moving to DPaaS,
  administrators can eliminate onerous tape management tasks, restore data
  in minutes versus hours or days, and leverage experienced support teams
  and monitoring tools to help save valuable time and resources.

New Programs Enable Channel Partners
to Accelerate Business Growth

• The GetSuccessful Cloud Services Program provides reseller
  partners with support and connects them with ecosystem of cloud service
  providers to help them transform their business to capitalize on the
  cloud service opportunity.
• Additional programs, promotions, and financing offers help
  resellers abd existing customers make the transition from their legacy
  NetApp storage platform to the FAS2200 portfolio. As a result, resellers
  have more to offer their customers and can increase their business
  opportunities by offering services.  
• NetApp will participate in VMware’s ‘Real World Advantage’
  campaign. It provides VARs with joint sales and marketing tools to help
  them accelerate sales opportunities and generate leads for VMware and
  NetApp solutions with midsize customers.

Bob Schoen, SVP of Information Technology for Digital Insurance, Inc., said: "Digital
Insurance has experienced 50% growth in the past year and we realized
that our storage infrastructure needed to be able to seamlessly expand
with our needs. Transitioning to a NetApp solution, which includes a
FAS2240, has significantly streamlined our overall IT infrastructure and
enabled us to maximize our resources thanks to the increased
efficiencies, performance, and value. With NetApp our IT staff is able
to spend less time focused on our storage infrastructure and instead
apply valuable resources and time to other parts of the business to help
provide our customers with the service they’ve come to expect."

Julie Eades, VP, Global SMB Marketing, VMware, said: "VMware
is pleased to share a common vision and strategy with NetApp to deliver
affordable and robust solutions and cloud services to our midsize
customers. Additionally, VMware and NetApp will continue to partner with
our joint service providers and channel partners to deliver solutions
and cloud services that are simple, efficient, and flexible to serve as a
foundation for our midsize customers to grow their businesses now and
in the future."

Brian Babineau, VP, Research and Analyst Services, Enterprise Strategy Group, said: "The
demands on midsize businesses continue to increase, which makes the IT
infrastructure they build on as important as ever. The right
infrastructure can provide midsize businesses with the flexibility
required to adjust to their changing environment and grow their business
along with the efficiency to help keep costs down. We see cloud
services as another key layer to the IT infrastructure as they enable
midsize businesses to maximize limited resources, pay only for the
service levels they need, and easily expand as their business needs grow."

Julie Parrish, SVP of WW Partner Sales, NetApp, said: "There is no
question that midsize businesses are making the transition to
cloud-based solutions and value-added resellers will play an important
role in helping to address this customer need. NetApp is providing our
partners with a unique opportunity to be part of an ecosystem that will
enable them to strengthen their customer relationships, build profitable
new revenue streams, and take advantage of industry-leading enablement
programs designed to help them transform their business to capitalize on
the cloud."

Manish Goel, EVP of Products, NetApp, said: "The growth of data and
an ever-expanding competitive landscape combined with limited budgets
and resources means that midsize businesses must make smart decisions
when it comes to their IT infrastructure. The enhanced FAS2200 platform
provides customers with the simplicity, flexibility, performance, and
value they need while delivering a storage foundation that they can
build on with confidence to achieve business success."

Availability and Pricing
The FAS2220 will start at under $8,000. It will be available on June 12, 2012,
through worldwide network of value-added authorized resellers,
distributors, and systems integrators. DPaaS is available now through
select VAR partners.

NetApp is committed to helping its VARs capitalize on the cloud services
business opportunity. Here is what some of VARs say about participating
in the GetSuccessful Cloud Services Program:

Paul Sweeney, MD, ANS Group Plc, said: "ANS
understands that cloud services present a significant business
opportunity as many of our midsize customers are exploring the
flexibility and efficiency it offers them. We recently participated in
the NetApp GetSuccessful Cloud Services Program, which provided us with
various best practices and resources that are fundamental to helping us
build a cloud services model that is right for our business and our
customers. We’ve had a very successful and long relationship with
NetApp, and their commitment to the success of partners like ANS through
unique programs like this will only strengthen that bond."

Robert Schendstok, sales manager for New Business, Bull
Netherlands, said: "NetApp is demonstrating clear
leadership in cloud enablement with its GetSuccessful Cloud Services
Program, and by sharing this high-level consulting approach NetApp is
adding a lot of value to our go-to-market strategy. Based on the outcome
of internal discussions we’ve had at the executive level combined with
the NetApp workshop, we have come to the conclusion that Bull
Netherlands should invest even more time and effort in developing its
local cloud services based on a partner model. In this manner we can
significantly reduce the time to market, the investments needed, and
reduce the financial risk."

Kurt M. Klein, CEO, CMT, said: "Our midmarket
customers are increasingly looking at cloud services as way to make
budgets go further, simplify administrative tasks, and gain access to
enterprise capabilities so we see a business opportunity to help them
realize these goals. The NetApp GetSuccessful program provided us with
tools and expertise to explore best practices around cloud service
business models and craft a cloud service strategy that works best for
us. NetApp helped us solidify an actionable plan to bring cloud service
offerings into our portfolio. NetApp continues to be a trusted partner,
and this program is yet another example of NetApp’s commitment to their
partners’ success."

Mark Marron, president, ePlus Technology, said:
"ePlus recognizes the value that cloud services provide our customers.
The NetApp GetSuccessful with Cloud Services Program will give our
executive team additional tools to further shape our cloud services
strategy. With the latest information about key business and
transitional issues relevant to tapping cloud service business
opportunities, we’ll strengthen our role as a trusted cloud advisor to
customers – helping them determine the vision, direction, and
implementation of their cloud strategy. This program is another example
of NetApp’s industry leadership in providing innovative and valuable
support to its partner community. We look forward to continuing to help
customers reduce complexities, improve efficiencies, and lower costs."

Rob Vissers, sales director, i³ groep, said:
"Based upon the GetSuccessful Cloud Services Program we were able to
move forward on three concrete steps in developing our cloud service
strategy. First i³ groep will work with NetApp to jointly develop a
business case based upon the Cloud Services Business Modeling Tool. We
will then decide whether to build a service offering on our own or
broker such a service with one of NetApp’s service providers. Second, i³
groep will invest time to walk through the NetApp Service Provider
Product Development process to understand potential leverage for
partnering with NetApp to build a cloud service. Third, we will evaluate
NetApp’s proposed cloud training curriculum for educating our sales
teams. This value-added training that NetApp has provided is invaluable
and will help us map out the right path."

Mark Teter, CTO, Advanced Systems Group, said:
"When customers frequently started asking about our cloud services, we
knew it was time to investigate building our own or working with a
service provider. Ultimately, we decided our best path to market was
through a partnership with SunGard, a NetApp service provider partner.
With SunGard, we launched our Recover from Cloud service in a matter of
weeks, and they did a great job training our team to position the value
of its NetApp based services. Overall, we’re excited to offer our
customers fully managed disk-based replication and recovery with a
predictable monthly pricing model to better meet their business needs."

Adam Steinhoff, CEO, DedicatedIT, said: "Our
clients expect their data to be available 100% of the time. DedicatedIT
researched several avenues for offering a disaster recovery service,
including building out a second data center and replicating at the OS
level to Amazon or RackSpace. Building a second data center was too
costly, and OS-level replication was not desirable because of the amount
of configuration and monitoring involved. Finally we found a disaster
recovery service provided by Net2Vault, a NetApp service provider
partner. This solution was ideal, because we could replicate at the
storage level and have servers that could be quickly provisioned in the
event of a disaster for our customers."

Ken Yanneck, CEO, IPLogic, Inc., said: "Our
midsized business customers are constantly seeking smarter ways to solve
business challenges with constrained resources, and we’ve seen
increased interest in using cloud services to lower costs and improve
business outcomes, especially in the area of data protection. As a
result we investigated building our own backup and disaster recovery
services as well as a white label arrangement with a service provider.
We decided we could provide secure enterprise-class recovery services
and get to market faster by working with Net2Vault, a NetApp cloud
service provider partner. Now we can meet our customers’ needs as they
seek cost-effective and labor-saving methods to better protect their
business from lost productivity, revenue, and goodwill associated with
data loss and downtime."

Rob Flannery, SVP of National Sales, Insight Integrated
Systems, said: "With customers’ IT
consumption patterns changing to incorporate more cloud services,
Insight Integrated Systems made the decision to invest in building out
our own cloud service offerings. NetApp was our platform of choice
because it allows us to offer a range of services on a unified, highly
efficient platform with enterprise SLAs. Key workloads that our
mid-market customers seek from our cloud service portfolio include backup
and disaster recovery as a service. NetApp helped us architect and roll
those services out so that we could offer cost-effective, reliable, and
secure disk-based data protection options to a greater percentage of
our customer base through pay-as-you-go cloud service offerings. NetApp
has again shown itself to be a great partner as we developed this new
facet of our business."

Jason Clark, CEO, Proact UK, said: "Proact is a
long-standing NetApp reseller and systems integrator focusing heavily on
innovative solutions that help customers deliver their critical
services. We evolved our heritage in traditional on-site solutions to
develop a strong cloud services portfolio based on NetApp technology.
Our services deliver enterprise-class security and availability along
with ease of use and affordability – perfect for the midsize business. Our
use of the NetApp architecture means that customers benefit from
capabilities long used in enterprise organizations: the speed and
reliability of disk-based recovery, second-site failover, and the
knowledge that their critical data is safe and business continuity
strong."

Brooks Byerly, principal, Soccour Solutions, said:
"Cloud initiatives are a hot topic with many of our customers, and
increasingly we are asked to leverage our expertise to help turn their
cloud initiatives into reality. Building on existing successful
partnerships with NetApp and SunGard made the decision simple for us to
add SunGard’s Recovery Service offering to our portfolio. SunGard’s
service built on NetApp provides our customers with an immediate
solution to leverage the cloud to improve data protection."

Mark Benton, product manager, Systems Engineering,
Inc., said: "As a reseller we
clearly see the value of offering our NetApp clients data protection
services via the cloud. Through our work with Artisan, a NetApp service
provider partner, we are able to offer a native disaster recovery
solution as a service built on NetApp [called NetApp as a Service] with
an incremental opex component. This enables our clients to double the
value of their investment in NetApp."