Front Porch Digital Selects Equinix
To house Lynx cloud solution platform in London
This is a Press Release edited by StorageNewsletter.com on May 18, 2012 at 2:48 pmEquinix, Inc., a provider of
data center services, announced that Front Porch
Digital, in content storage management (CSM)
solutions, has selected Equinix to house its new cloud solution platform
known as LYNX.
Front Porch Digital will locate this service within the Equinix
International Business Exchange (IBX) data center in London, known as LD5.
The company specializes in video archive, migration and
online video publishing, supplying solutions that are at the heart of file-based workflow within the best known media brands. Now, these solutions
are moving to the cloud, enabling greater access, better availability, lower
costs and high security.
However, Front Porch Digital and its
global media clients recognized that the path to the cloud requires a unique
provider, one able to meet high standards of security, availability and
connectivity.
"We chose to move our
solutions into Equinix’s LD5 data center as it provides the right resources in
the right location," said Front Porch Digital president and CEO Mike
Knaisch. "Our LYNX platform is the
first enterprise CSM solution in the content and digital media industry to
embrace the cloud. Our first concern was security, and here Equinix excelled
above almost every facility reviewed. Equinix was the only facility which stood
head and shoulders above all others. We were also impressed with the vibrant
content and digital media ecosystem within Equinix, which we are planning to
take advantage of by connecting more widely to both existing customers and
other potential business partners. This move represents a major opportunity for
media organizations to connect with users and build additional revenue streams;
Equinix not only understands our business, but can really help accelerate our
growth by facilitating access to a broader market."
Platform Equinix provides Front Porch Digital with network
connectivity and availability. The content and digital
media industry is booming – a recent IHS Report shows that approximately 63% of households in Western Europe subscribe to broadband services and are
increasingly accessing online video platforms from a variety of connected
devices. In this context, Platform Equinix delivers benefits such as
reduced bandwidth costs, improved availability and lower latency.
Dick Theunissen, CMO, Equinix Europe, commented: "Our Equinix data centers give Front Porch
Digital the capacity, flexibility and network connectivity it needs for its
fast growing data-rich media content. With Platform Equinix, Front Porch Digital
can drive its business forward with global access to more than 4,000 businesses
including broadcasters, video platforms and other media companies, throughout
the Equinix Marketplace."
The Equinix Marketplace is a proprietary service that makes it possible
for a company with a presence in any Equinix IBX data center to find and
directly connect to a global value-chain, regardless of geography. Companies
can reach new customers, offer new services, and connect to members of their
digital supply chain to improve application performance, reduce cost and
generate revenue.