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Nice Shoes With DDN

To accelerate media production workflow

DataDirect Networks, Inc. (DDN)
announced that Nice Shoes, a
full-service film, TV, and commercial production studio, has accelerated and
streamlined its content-intensive, multi-user concurrent media production
workflow by deploying DDN’s xSTREAMScaler storage technology to enable the growth of its business.


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Nice Shoes, which has produced film and video projects for clients
ranging from Beyoncé to Bulgari, depends on DDN’s xSTREAMScaler file storage
system to enable simultaneous access to large data files with frame-accurate
quality of service by its creative staff. This capability is essential at the
busy New York firm, where 24-hour turnarounds for complex projects are common.

According to Robert Keske, CTO and CIO of Nice Shoes, the
performance DDN storage system has the built-in flexibility and scalability
Nice Shoes needs to accommodate sophisticated design, animation,
visual effects and color grading projects.

"Our high-performance DDN
system meets our most stringent requirements with ease, and it saves us time
and money,
" says Keske. "The
engineering effort we put in to maintain the system is minimal compared to our
legacy configuration. DDN works all the time – there’s never a need to take it
offline, reformat it, or fine-tune it. And in our 24/7 highly collaborative
environment, the system needs to work in real-time. In our business there is no
such thing as just good enough."

"DDN’s content-optimized
storage technologies are built from the ground up to meet the unique needs of
organizations like Nice Shoes,
" said Jeff Denworth, VP Marketing, DDN.
"Hundreds of DDN customers have been
able to accelerate their media workflows and benefit from ultra-fast access to
a centralized and scalable content workspace, while minimizing datacenter
footprint and the total cost of ownership (TCO) for their storage system. We
are pleased to see the positive impact of DDN technology at Nice Shoes.
"

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