National Geographic Moves to Nirvanix Cloud

Nirvanix, Inc.
announced that the National Geographic Society has moved its backup and
archival of large unstructured multi-media files to the Nirvanix Cloud Storage
Network to gain the economic and on-demand agility benefits that the cloud
brings.

With a burgeoning portfolio of large unstructured files
to archive, the National Geographic Society decided to make the transition from
the physical box to the virtual cloud.

"Given the growth of our
unstructured content files, we had to find an alternative to the traditional
approach of continually buying physical storage capacity for our archival
needs," said Dan Backer, Director of Infrastructure Systems, National
Geographic Society. "The Nirvanix
Cloud Storage Network gives us the on-demand scalability and bandwidth we need
to back up and archive our massive digital content with a true pay-by-the-drink
model. Most importantly, we can be sure that our data is continuously
accessible by keeping multiple live replicas in the cloud in multiple
geo-diverse locations."

"I think we’re just
seeing the beginning of a new way of thinking," said Steve Duplessie, founder and senior analyst, Enterprise Strategy Group. "National Geographic is another prime example
of people saying why I am continuing to do all this myself: when there is
clearly an easier and better way. The cloud is that way."

Using the Nirvanix CloudNAS Gateway, National Geographic is able to encrypt
data both in flight and at rest and transfer data to any of
Nirvanix’s eight globally distributed cloud storage data centers.

"National Geographic continues to be
a visionary and a thought leader in its use of the latest business-enabling
information technology," said Scott Genereux, President and CEO of
Nirvanix. "Cloud storage services
truly empower IT organizations to think and work differently to achieve
strategic business goals. If you don’t have to be in the continual churn of
buying, installing and refreshing technology and migrating at hardware
end-of-life, you can certainly be more strategic and more effective in
supporting the overall organization."

The Nirvanix Cloud File System was designed from the ground up for
millions of users, billions of objects and exabytes of data-massive
unstructured content files, such as 3D movies, HD video and audio, 2K, 4K,
8K/IMAX files and CGI elements-available as one large global namespace
accessible from any location, making the managed service for content providers such as National Geographic.

It is one of the world’s largest
non-profit scientific and educational organizations. Founded in 1888 to increase and diffuse geographic knowledge, the Society’s mission is
to inspire people to care about the planet. National Geographic reflects the
world through its magazines, books, television programs, website and other
digital products, films, music and radio, DVDs, maps, exhibitions, live events,
expeditions and merchandise. It has funded more than 10,000
scientific research, conservation and exploration projects and supports an education
program promoting geographic literacy. Nationalgeographic.com, its website, attracts 19 million
unique visitors per month.