Dell Trade-in Program

Dell Inc. announced a new financing program to support customers migrating from EMC Corp. and NetApp, Inc. legacy storage products to Dell storage arrays.

The new Dell Storage Swap program provides cash credits and attractive lease terms for customers retiring EMC CLARiiON CX, Celerra and VNX, and various NetApp FAS systems and upgrading to new Dell Compellent and EqualLogic virtualized, modular storage arrays.

Dell simplifies the transition for customers by offering specialized migration services, ProSupport and Copilot support and other financial incentives such as Dell Financial Services leasing options. In keeping with its commitment to green initiatives, Dell will provide safe and environmentally responsible disposal of the obsolete and retired IT equipment.

The Dell Storage Swap program is available to all customers and Dell PartnerDirect resellers in the U.S. and Canada, now through July 31, 2012.

Customer Boosts Performance and Cuts Costs
after Moving to Dell
Customers transitioning to Dell storage solutions can increase automation and help reduce cost of ownership by leveraging technologies such as automated tiering, thin provisioning, advanced virtualization and embedded system intelligence. A number of organizations are leaving their legacy IP behind and upgrading to the Fluid Data architecture, delivering innovation and cost savings to end users in the process. Dell end-to-end enterprise solutions help enable customers to better support their organization and deliver to the speed, efficiency and resiliency required in a changing world.

Due to its ease of installation and low cost, AccuWeather, Inc., a world’s weather authority, purchased Dell EqualLogic PS arrays and PowerEdge blade servers. The infrastructure enables AccuWeather to service growing worldwide consumer demand because it can deliver weather information up to four to six times faster than the previous solution. Utilizing Dell technology has enabled AccuWeather to spend up to 80% less time on storage administration and save up to five figures a year by eliminating calls to external storage experts; the company has also cut energy costs by up to 50% per Dell server blade and reduced space requirements.

"With Dell’s flexible, user friendly data center solutions in place, we’ve been able to deliver innovative technologies and applications to better connect with our customers and optimize their experience," said Steven Smith, CIO of AccuWeather. "Dell enterprise technology has enabled us to spend less time on maintenance and more of our resources on developing new, more personalized solutions for our customers, as well as exploring new markets to expand our business."

"The Storage Swap program enables customers to easily migrate to Compellent and EqualLogic and quickly gain better optimization and efficiency," said Darren Thomas, vice president and general manager, Dell Enterprise Storage. "Dell’s strategy of delivering integrated end-to-end data center solutions makes it easier for customers to achieve greater efficiency, free themselves from legacy IP and cut cost and risk as they move their business forward."

"To handle today’s massive data growth while controlling costs, organizations need to store more information on less hardware," said Cheryl Cook, vice president, Dell Enterprise Solutions. "Putting intelligence and automation into their IT environment allows customers to only buy what they need today and capitalize on improved efficiency and lowered costs as they grow."