WD With Expanded Reseller Program, myWD

Western
Digital Technologies, Inc launched myWD, its expanded online partner loyalty program for
system integrators, solution providers and resellers that now features
points-based rewards, more communication and marketing tools, and extra
benefits and promotions for members.

The myWD program will be used as a communication tool, where
resellers learn about product updates and access WD marketing materials as well
as offer functionalities and benefits for resellers and solution
providers.

These benefits include:

• A points system, where members earn points based on purchases of WD
  product from authorized distributors, which can later be used toward a cash
  refund
• Exclusive promotions, events and opportunities for members
• Extensive access to marketing materials and assistance from WD,
  including the capability to order product literature and learn about WD drives
  with WD University
• The ability for resellers to track the last three months of transactions

The myWD program also is personalized for partners into tiers based
on purchasing levels. Partners can build loyalty over long periods of time, and
can move up to higher tiers, which provide increased
benefits.

"The myWD program has
been re-designed to increase benefits for our partners and expand our
relationship with them," said Ron Green, WD’s vice president of North
America channel sales. "WD will be
able to engage more directly with our customers and help them find the right WD
products for their business."