DataCore Announces Business Initiatives

DataCore Software Corporation
announced a number of new business development initiatives to expand its base
of volume resellers, system integrators, SSD vendors and appliance system
builders selling its solutions to help its partners take advantage of
lucrative, burgeoning opportunities in storage.

DataCore is providing access to the foremost software of its kind – the storage
hypervisor – along with the tools, programs and organization necessary to extend and transform existing product offerings into compelling
solutions.

The fast-start program includes configuration wizards
and guides to simplify product installation and deployment, accompanied by new
interfaces for value-add integrations. New sales playbooks have also been
developed to help partners open new accounts and ramp up their business.
Additionally, DataCore has put the right people and organizational components
in place to make the program a success. This includes a newly-created
centralized Business Development Team that helps guide, support, and work with
larger system integrators, server and SSD vendors, and system builders looking
to incorporate a storage hypervisor into their solution portfolio.

Organizations can realize value from virtualizing storage
and achieving maximum use of existing investments, including DAS, SAN and SSDs. The new DataCore initiatives makes it simple for
partners to use the SANsymphony-V storage hypervisor to add value to and
leverage existing infrastructure, including server hardware made by
Dell, Intel, Supermicro, Fujitsu, IBM, HP, and new SSD and flash memory
devices.

DataCore is committed to working with partners to build an ecosystem
of appliance-focused, value-add versions of its storage hypervisor that meet
their individual customer needs. As a result, integrators and resellers can see market opportunities and increase volume sales by offering pre-configured, out-of-the-box storage management and SAN solutions, powered by
SANsymphony-V, which are easily to deploy in management
platforms such as Microsoft System Center.

"By giving specialized
appliance and system resellers the ability to expand their areas of expertise
and service into the storage world, DataCore is enabling them to broaden their
ongoing revenue streams," said Chris Ilg, Director of Market Research,
Infrastructure Channels and Alliances at IDC. "The ease of which the SANsymphony-V storage hypervisor integrates with
top selling hardware – coupled with the support DataCore provides – simplifies
the sales process and allows partners to easily introduce customers to the
great productivity benefits and cost savings that a storage virtualization
solution can bring to virtual desktops, virtual data centers and private
clouds."

SANsymphony-V provides open APIs,
supports application to backup facilities such as Microsoft VSS (volume shadow
copy service), and Windows PowerShell advanced scripting support for even
greater management system integration. Built-in wizards and
features include automated storage tiering that allows partners to
customize solutions or add new technology or capabilities (any storage, SSD,
flash cards) into the current mix, while also maximizing the price and performance
value of current storage assets. With the new tools and SANsymphony-V storage
hypervisor, pre-packaged appliance-like solutions can be created
to meet a range of needs or combined to manage an entire storage
infrastructure encompassing both virtual and physical assets.

DataCore also announced a number of enhancements to its Global
Partner Program, simplifying the sales process from initial contact
to closing to ongoing product support and maintenance.

"Our volume resellers
have unique challenges to address. With the new Partner Program enhancements
and the tools now available, they can further expand revenue opportunities,
while minimizing the time and effort required to market, sell, configure,
deliver and install appliance-based solutions," said Carlos M.
Carreras, vice president of alliances and business development at DataCore.
"We want to support them by making
SANsymphony-V as attractive and simple as possible, enabling end-users to
clearly see the great benefits that virtualization technologies and our storage
hypervisor hold."