Brian Feller EMEA VP and GM, WhipTail

After seeing growth in its sales in North America, WhipTail Technologies, Inc. is expanding within Europe.

Leading marketing and channel sales in the US for the last two years, WhipTail’s co-founder Brian Feller is relocating to London to take the helm in the territory as VP and General Manager. WhipTail is a maker ofall-flash enterprise class storage array.

With a deeper investment in the EMEA region, the company will build on its success thus far with clients spanning multiple use cases and industry verticals ranging from AMD, inVentiv Health, and Weichert Realty to the UK’s Pensions Trust.

"EMEA is a very important market to WhipTail. Some of our largest and longest-standing clients and partners are here and we are committing to even more investment in the region, not only with my move to lead WhipTail’s growth strategy, but to significantly increase our presence in the EMEA market and revolutionise the way enterprises architect their storage infrastructure," comments Feller.

He adds: "Enterprises are at a critical juncture. IT budgets have been flat or down for several years, yet the biggest spend continues to be the application set that is less than 10% of the datacentre. So the discussion for these applications that require significantly more performance than traditional storage can offer has turned to ‘what is my cost-per-IO’ from cost-per-gig. Our solid-state storage technology offers real-world performance numbers of 250,000 I/Os per second, at a price point that is a fraction of traditional media. This offers distinct and immediate strategic advantages to our clients."

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Brian Feller VP Sales and Marketing for WhipTail
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