Don’t Forget This Start-Up’s Name: SimpliVity

Remember the name of this start-up in stealth mode, SimpliVity, Inc. (formerly Ecological Solutions Corp. and then SimpliVT Corp.), for the two reasons:

Headed by Doron Kempel
 Doron Kempel is president, director and founder of SimpliVity. He was tremendously successful with Diligent Technologies, a company in D2D backup with de-dupe he co-founded in 2002 – being its chairman and CEO – and sold to IBM for a reported $200 million in 2008 after getting $46.5 million in financial funding. Formerly he served as VP and GM for the EMC media solutions group from 1998 to 2001, before joining start-up SANgate Systems (which went on to become Sepaton) as CEO.

Already well funded
SimpliVity apparently got already around $16 million in financial funding from investors including Accel Partners and Charles River Ventures:

• a 2008 SEC filing refers to an offering of $3 million with $1.013 million sold to four investors.
• got $9.189 million in September 2010 (read SEC filing)
• raises $5.75 million with $750,000 remaining to be sold according to a recent filing dated January 1, 2012

The start-up seems to be born in June 2009 when a U.S. federal trademark registration was filed for the name SimpliVity. It is based in Westborough, MA and currently recruiting software engineers in file systems.

Among the executives, we found a colleague of Kempel, Steve Bagby, formerly senior director engineering at Sepaton, after being VP engineering at Diligent and FalconStor. And maybe also Richard Shea who wrote on Twitter: "We have about 50 engineers heads down writing code." He was WW VP sales at GreenBytes, VP North American sales at LeftHand, area VP sales at Dell/EqualLogic, and global director of sales for EMC media solutions group where Kempel also worked.

Nothing has been revealed about SimpliVity’s product, probably a virtualization software. On its open web site, you can only read: "Radically simplified IT infrastructure technology for the virtualized data center and the cloud".

Read also:
Stealthy Start-Up to Follow: SimpliVT
As its president is Doron Kempel, former CEO of Diligent.