New Zerto Alliance Partner Program

Zerto, an hypervisor-based replication solution provider, announced its Zerto Alliance Partner (ZAP) program.

Zerto has previously established partnerships with VARs and has formalized the program due to rising demand. To date, Zerto has a total of 24 channel partners who joined during a pilot program including Right! Systems, Inc. and Unique Digital, Inc. in the U.S. and Consolidate-IT in Europe.

"Demand for Zerto solutions has been growing at a remarkable pace – driven largely by enterprises who realize that we provide them with virtual-aware, enterprise class data protection that is unique in the Disaster Recovery market," said Ziv Kedem, CEO and Co-founder, Zerto. "We are very excited to launch this program and expand our sales efforts by growing relationships with new and existing partners."
 
Zerto’s new program includes a channel recruitment initiative focused on resellers targeting medium and large enterprises. The program is designed up to help resellers extend their VMware service offerings and increase profitability by offering a BC/DR solution. Zerto Alliance Partner program resellers will enjoy financial incentives including reseller discounts and rebates, joint marketing, training and technical support programs.

According to Tony Matlick, Senior Storage Consultant, Right! Systems, "Before Zerto, our customers were extremely limited in their replication options, typically constrained to using the offerings provided by their primary storage manufacturer or backup application. Zerto changes the game, making enterprise class replication with extremely granular recovery capabilities in the virtualization space a reality. Now our customers have an option, and once they see the tight virtualization integration and feature set of the Zerto offering, array based replication can seem archaic."

The Zerto Alliance Partner program is open to qualified partners with expertise in virtualization, specifically VMware solutions.

Benefits of the new program
for potential partners include:

• Free, tier-based program aligned with reseller sales objectives
• Software-only solution
• On-site and online technical and sales training to build a comfort level with hypervisor-based replication technology
• Joint marketing at events, plus collateral materials and templates
• Partner portal for deal registration and access to all resources including detailed product information, white papers, and recorded webinars

As part of the program, partners will have access to Zerto technical and training resources, sales incentives and marketing tools.