Storage Software Market in AsiaPac Excluding Japan

The storage software market in the Asia/Pacific excluding Japan (APEJ) region grew by 17% year-on-year to reach US$478 million in the first half of 2011, according to the latest  Asia/Pacific Semiannual Storage Software Tracker 1H 2011 from International Data Corporation.

          2010-20145 APEJ Storage Software Market
                        Sizing and Forecasts
                            (in US $ million)

 
Note: The data refers to software license, maintenance,
  and suscription/other software revenue only
  (Source: IDC Asia/Pacific Semiannual Software Track, 1H 2011)

Australia, PRC and Korea were the key contributors and made up 65 % of the total revenue for storage software in the region.

"Massive growth of data and the needs to leverage data for strategy
planning are the driving factors for the storage software market in the
region. IDC foresees this trend to continue as data growth is fueled by
the emergence of new applications, the proliferation of virtualization,
the creation of electronic document stores, the increasing need to share
documents, and the retention or preservation of digital records. Data
protection and recovery market continues to take the largest share of
the Storage Software market because of revenue growth opportunities
coming from virtualization, deduplication, data growth, cloud services,
more robust disaster recovery, and new applications", says Ridhi Sawhney, Senior Market Analyst for IDC’s Asia/Pacific Storage Software Research.

Ridhi adds: "IT organizations have increasingly focused on curbing
storage budgets while optimizing performance and capacity. As a result,
there is an increased interest on technology products that can help
improve efficiency, such as automated tiering, deduplication,
compression, thin provisioning, and space-efficient snapshots."

Other key findings include:

• EMC and Symantec continued to lead the storage software market with approximately 55% of the total market share.
• Public sector took the largest share of 24% of the total revenue
  of the storage software market in APEJ in the first half of 2011,
  followed by banking and communication & media sector. Across almost
  all verticals, storage initiatives have traditionally been motivated by
  the need to manage large amounts of information in a cost effective
  manner and regulatory retention mandates or compliance audits.
  Organizations are making investments in technologies that allow them to
  make better use of existing structured and unstructured information
  (e.g., images, videos, machine logs) to generate business value.
• IDC foresees that growth in the storage software market in APEJ will remain positive and expects the market to reach US$1,637 million by 2015. Countries like India, Indonesia and the PRC are expected to contribute strongly to the growth during the forecast period.