AppAssure Signs Upstream as Distributor

AppAssure Software, Inc. has expanded its EMEA distribution with the addition of Upstream, the Nordics regions’ IT distributor.

Under the new agreement, Upstream will distribute AppAssure’s technologies in Denmark, Norway Sweden, Finland and Iceland to customers.

Upstream will offer AppAssure’s image-level and application-aware backup and replication software for virtual and physical servers which includes three technologies:

• Live Recovery – instant recovery technology for VMs or servers, offering near-zero RTO.
• Assured Recovery  – automatic recovery testing and verification technology assuring the recoverability of every backup in virtual and physical environments.
• Universal Recovery – cross-platform recovery that restores your backups anywhere to anywhere from physical to virtual, virtual to virtual or virtual to physical, as well as bare metal recovery to dissimilar hardware (P2V, V2V, V2P, P2P); includes granular object level recovery with application-item and file-level recovery.

"Our partners are the cornerstone of our success," said Georgina Hurst, AppAssure’s Managing Director, EMEA. "The Nordics region has a growing MSP market, and a significant number of SME-focused resellers. Our partnership with Upstream will provide new sales opportunities for both channels as they build their data protection practices with AppAssure’s innovative and groundbreaking backup and replication technologies."

"We are delighted to be the exclusive Nordics distributor of AppAssure’s backup and replication software," said George Brontén, Upstream’s Founder and CEO. "Our goal is to find software solutions from vendors with the expertise to transform the status quo. We find AppAssure’s innovative and groundbreaking technologies to be a perfect fit for our portfolio and look forward to bringing AppAssure Software to the Nordics region."