j2 Global Communications Becomes j2 Global

j2 Global Communications, Inc., the provider of cloud-based services for businesses, has shortened its registered name to j2 Global, Inc.

The driver of the name change is the company’s expansion from phone number-centric services – where the company recently announced growth to 2 million subscribers – into complementary lines of non-phone number-centric services.

Founded in 1995 and launching its internet fax service in 1996, j2 Global has evolved into a provider of a range of cloud services for business. Today, the company’s core services include online fax (eFax), virtual phone (eVoice), unified communications (Onebox), hosted email (FuseMail), online backup (KeepItSafe) and email marketing (Campaigner).

Adding new services like online backup, email marketing and hosted email represents a key facet of the company’s strategy to diversify its business, expand cross selling opportunities and provide additional software platforms as a basis for acquisitions. A recently launched portal offers a ‘one stop shop" for the company’s brands and further supports j2 Global’s initiative to provide businesses with cloud services that help them reduce costs and increase efficiencies.

"The name change to j2 Global reflects the successful execution of our strategy to apply our proven operational know-how with outsourced value-added communications services to a wider array of cloud-based services," said Hemi Zucker, CEO of j2 Global. "Our online backup and email services revenue for 2011 is expected to reach $20-million, up from only $8-million in 2010, an increase of over 130%. We will seek to further expand our cloud service offerings while continuing to increase revenues from our existing services."