SSD Prices Falling Dramatically

This is an article posted on the blog of Pingdom AB

Would you pay $7,260 for a 3TB drive?
Charting HDD and SSD prices over time

HDD or SSD, that is the question. Do you want the speed that the SSD offers or the value and storage space the HDD can give you? That is an issue facing many computer buyers today. Although the price of SSD has fallen quite dramatically recently there is still no doubt that you get a lot more storage space for the money you spend on an HDD. So, when will SSD be as cheap as HDD? We took a look at how prices for HDD and SSD have developed over the last few years and here’s what we found.

SSD prices have fallen dramatically
We collected data of HDD and SSD prices going back to 1998 and you can read about our data set at the end of the article. At first glance, the developments for HDD and SSD look very similar although they are separated by 10 years.

Here are some key numbers:

• The average price of SSD has fallen from $40 / GB in 2007 to $2.42 in 2011.
• The average price of HDD has fallen from $56.03 / GB in 1998 to $0.075 in 2011.
• For SSDs in 2011, the lowest price per GB we have in our data set is $1.50.
• For HDDs in 2011, the lowest price per GB we have in our data set is $0.053.

In 2007, SSD memory cost 120 times as much as HDD memory. In 2011, that has dropped to 32. If a 3TB HDD would cost as much per GB as the average SSD today, it would cost around $7,260. Right now, the cheapest 3TB drive on NewEgg.com is $230. The current average price per GB for SSD is about the same as it was for HDD in 2002.

For 2012 we added a prediction for where the average price will be next year.

This prediction is based on:

• According to technology research company Gartner, mainstream PC SSD will hit the almost magical $1 / GB price point in the second half of 2012.
• The price per GB for HDD has decreased on average 28% per year since 2003.

If this prediction comes true, it would bring SSD prices into range of many more consumers and businesses, thereby potentially increasing the market, leading to larger volumes, lower manufacturing costs, and so on.

Will SSD prices ever match HDD?
With regards to the average cost per GB for HDD it is now getting so low – cents rather than dollars – that it’s almost negligible. If the capacity of HDD can keep increasing, the manufacturers will still get a decent price out of such drives. But if capacity can’t keep up with price decreases, HDDs will be all but free in the near future.

But when will average SSD pricing match HDD? Based on our data we cannot predict when that will happen but it’s safe to say it will take a long time, if it ever happens.

We think that customers will keep buying SSD though, given the clear benefits it offers over HDD. And if the prediction we make in this article comes true, it may be that 2012 will be the year of SSD.

Note about the data: We started with the list of HDD prices by Matt Komorowski. Then we sifted through AnandTech and Tom’s Hardware to find prices of drives over the years. This included mainly SSDs but to supplement Matt’s list in the last few years we added HDDs as well. We looked only at internal consumer-oriented drives and added their prices in the year they started selling. In total, included in the chart, we had 171 HDDs and 101 SSDs. The chart is based on the average price for drives in each respective year.