Keith Pardy CMO, CX.com

CX Inc., in cloud storage and data file management systems, announced the hire of Keith Pardy to their executive management team as Chief Marketing Officer.

 Pardy has 25 years of global business experience in the moving consumer goods and technology businesses. He has expertise in general management, global brand development, consumer insights, marketing mix management and the convergence of all things digital.

Before joining CX, Pardy was the CMO at Research in Motion (RIM) where he helped introduce the BlackBerry brand to consumers throughout the world.

Prior to RIM, Pardy worked for four years with Nokia Oy is Helsinki, Finland as the Senior Vice President of Brand Management and Consumer Insights. He also helped the company expand globally to connect the 1B people who had cell phones to 4B people who did not.

The majority of Pardy’s career was with The Coca-Cola company where he worked in North America, Russia, Sweden, Spain and London. In his last assignment with Coke, Pardy was Vice President and Managing Director for the Global Brands: Sprite, Fanta, PowerAde and Dasani.

Hiring Pardy is just one way CX.com is growing its management team to become a foundation of serious players with many years of experience within the fields of technology, computing and marketing.

CEO Brad Robertson who hired Pardy based his decision on experience, knowledge in global markets and market creativity.

"CX is not your everyday cloud storage platform and we carefully hand pick each team member based on their wealth of experience. Pardy is one of those," Robertson said. "Pardy is knowledgeable in so many areas that he has already demonstrated success with our exponential 60 percent growth due to marketing efforts. His experience in the field will definitely help us reach more customers and engage them in more successful ways."