Massive Media Installs Amplidata

Amplidata has been selected by online media group Massive Media to build a large-scale online storage infrastructure.

Massive Media, known for its European social platform Netlog, has been extending its services with a social gaming and a dating site. To support the storage needs of the growing user base of those services, Massive Media chose Amplidata’s AmpliStor to build a continuously available, highly scalable storage platform. The infrastructure will store photos, movies and files of millions of Massive Media users.
 
Amplistor is an optimised object storage for cloud infrastructures. It was designed to enable customers to build large-scale online storage systems that meet high reliability requirements. It features the BitSpread erasure coding technology, a reliable alternative to RAID. AmpliStor typically requires 50-70% less storage capacity to protect data as compared to traditional solutions, which drives reductions in cost and power. The self-managing and self-healing design enables scaling to petabytes and beyond with virtually no manual management.
 
The Massive Media Storage cloud today contains half a billion files for a total of 80 million users and is growing. The group aims to provide their users high level of data availability while reducing the overall infrastructure and operation cost. For this purpose, Massive Media needed a storage system that provides high level of storage durability without the need to copy or mirror data. The typical ‘three copies in the cloud’ would not work for them. Needless to say, the 250% overhead that is required with traditional storage systems was unacceptable as well. The group traditionally innovates by adopting open source technologies, but the open source community did not have a solid solution either. Amplidata could deliver sufficient availability with only 60% overhead.
 
"By deploying AmpliStor, Massive Media is able to store its users’ data much more reliably than RAID-based storage, while reducing the overall power cost by a factor of ten," said Wim De Wispelaere, CEO of Amplidata. "The Massive Media storage capacity has grown constantly over the past years. Amplistor enables Massive Media to scale out easily to support future growth of Massive Media, while the storage management cost will be reduced."
 
"Our teams tested the Amplidata system in production over the course of several months. Our main concern was performance for the end users. The Amplidata team was able to tune the system and exceed our requirements," says Nicolas Van Eenaeme, Director of Technology at Massive Media.