LSI Launches Channel Alliance Partner Solutions Program
To strengthen relationship with storage partners
This is a Press Release edited by StorageNewsletter.com on December 2, 2011 at 2:47 pmLSI
Corporation launched the Channel Alliance Partner Solutions (CAPS) program for
manufacturers of storage products and solutions.
The CAPS program is designed
to help member companies strengthen their channel position and extend customer
relationships through the joint development and promotion of compatible
solutions based on LSI storage technologies.
"The new CAPS
program enables LSI to forge deeper relationships with our alliance partners to
target specific end customer environments with trusted solutions that have been
rigorously tested for compatibility with LSI storage offerings," said
Brent Blanchard, director of Worldwide Channel Sales and Marketing, LSI. "These collaborative efforts will better
position LSI and member companies to deliver differentiated solutions that meet
customers’ unique requirements and extend business value."
The CAPS program includes product evaluations and testing to
help ensure interoperability between ecosystem products and LSI technologies in
order to create solutions that are easily integrated into customer
environments. The evaluation program includes product exchanges for joint lab
testing, new product beta testing for verifying compatibility prior to release
and access to product samples for joint customer design win opportunities.
"LSI was
Nexenta’s first technology partner, and today we’re able to offer the system
builder channel NexentaStor with embedded support for LSI storage products,"
said Brad Stone, vice president of Product Management for Nexenta Systems.
"With greater access to LSI
customers and alliance partners, as well as ongoing product certifications
through the CAPS program, our efforts with LSI to push direct attached storage
further into the cloud will be greatly enhanced."
"System builders
need LSI’s storage controllers and advanced software offerings to be compatible
with Seagate’s hard disk, solid state hybrid, solid state and self-encrypting
drives to create unique configurations for requirements ranging from
application acceleration to security," said John Teeple, director of
Americas Channel Marketing at Seagate Technology. "As we continue to work with LSI to create advanced storage solutions
that facilitate new business opportunities for our joint customers, the product
evaluation program, extended marketing support and vertical focus offered by
the CAPS program will be critical."
"Supermicro and
LSI’s collaborative efforts empower system builders and resellers with
high-performance, highly scalable server storage solutions optimized to meet
the most challenging application requirements," said Wally Liaw, vice
president of Sales, International at Supermicro. "LSI’s new CAPS program accelerates our ability to deliver cutting-edge
SuperServer and Double-Sided Storage solutions first-to-market, providing our
customers and channel partners with the most compelling and competitive server
storage solutions on the market."
The solutions created through the CAPS program are backed by
a dedicated team of LSI marketing and support contacts capable of assisting
alliance partners with sales, technical support and co-marketing efforts targeted
at joint customers. CAPS members benefit from joint development efforts and
participation in webinars, trainings and events, as well as the creation of
solution collateral materials, including case studies and technical papers. The
collateral materials are hosted on an alliance partner Web portal, which also
will include a product compatibility matrix.
The LSI CAPS program is focused on vertical market
applications, providing alliance partners with the opportunity to expand end
customer engagements in vertical market segments such as digital content,
security and medical imaging. LSI will work with alliance partners to identify
strategic vertical market opportunities, and then tailor solutions and
marketing initiatives based on these customers’ specific industry requirements.
CAPS members can collaborate with LSI on solution
development and marketing opportunities spanning the complete LSI storage
portfolio, including MegaRAID and 3ware RAID controllers, host bus adapters,
6Gb/s SAS switches, advanced software options and the WarpDrive SLP-300
acceleration card. LSI storage products are available through a worldwide
network of distributors, system integrators and VARs.