Indian Start-Up Anoosmar Launching Vaultize

Pune-based start-up Anoosmar Technologies Pvt Ltd launched a cloud-based backup solution, Vaultize, at INTEROP Mumbai 2011.

Vaultize is an enterprise-class data protection solution designed from the ground-up specifically for cloud with high returns on investment. Vaultize is built to ensure complete and secure protection of files, emails and application databases on laptops, desktops and servers. In addition to secure cloud-based backup and disaster recovery, Vaultize has features like collaboration between users, synchronization of devices and sharing over web-giving high returns on investment to SMBs, SMEs and large enterprises.

Based on Software-as-a-Service (SaaS) pay-as-you-use model, Vaultize is affordable, simple and easy on books. It can be deployed without incurring any CAPEX in hardware or software, and requires reduced OPEX. The pricing starts at rupees 750 per month where a business gets 10GB space in cloud (post de-duplication and compression). The enterprise-grade protection from all types of disasters and its affordability make Vaultize popular amongst SMBs.

Vaultize has been designed with enterprise-class centralized administration, security, availability and robustness.

Enterprises can use Vaultize public cloud (hosted on Rackspace), or choose to deploy it in public cloud of their choice, in private cloud or within their data center. Enterprises are finding it useful for backup of executive and mobile workforce laptops.

Anoosmar Technologies is a privately-held company from Pune and co-founded by two technopreneurs and IIT graduates Anand Kekre (CEO) and Ankur Panchbudhe (CTO) in 2010. After the public beta announcement Vaultize has attracted a significant interest from across businesses and across verticals. Vaultize has 35 customers.

"Most cloud-based backup solutions are primarily designed for consumers and their business editions are just extensions to consumer offerings. While others have tried to somehow retrofit their on-premise offerings in cloud ex post facto," says Anand Kekre, CEO and Co-founder.

Anand Kekre, CEO and co-founder, who himself holds 52 US patents, previously held technology executive management positions in industry security, data protection and data management companies – IBM, Veritas, Symantec and McAfee. In his 10 years’ career at Veritas, he culminated as Chief Architect and Technical Director for Veritas Volume Manager. Before starting Anoosmar, Anand headed Pune R&D center of McAfee.

Anand further adds: "Cloud-based backup is one of the fastest growing fields in cloud computing and Vaultize is poised to be become a prominent player in the market world-wide. In addition to India, we are also expanding in other key markets through a network of partners".

According to Ankur Panchbudhe, co-founder and CTO, "Vaultize comes with unmatched enterprise-grade SLAs for security, reliability, scalability and safety. Smart de-duplication, compression and WAN optimizations provides up to 90% savings in storage and bandwidth. Additionally, disk shipping feature completely eliminates the initial data transfer over the internet. All these significantly reduce the cost -particularly attractive to small and medium businesses".