Eye-Fi Distributor of SanDisk

Eye-Fi,
Inc. announced an exclusive distribution agreement with SanDisk, Corp.

The relationship combines
Eye-Fi’s partner ecosystem with SanDisk’s retail presence
to deliver a co-branded SD wireless memory card to consumers throughout EMEA
(Europe, Middle East and Africa).

The
SanDisk Eye-Fi Wireless memory card allows consumers to
transfer photos and videos from a camera to a smartphone or
tablet; when within range of Wi-Fi, the files can glide to a
computer. Consumers can then organize and share the content to social media or
online sites. Eye-Fi expands SanDisk’s product portfolio and addresses the
needs of an increasingly mobile, connected world of digital photography.
Consumers who purchase the card will also receive access to Eye-Fi services
such as Eye-Fi View, a cloud-based storage solution.

"Since 2005, we’ve been building an imaging
ecosystem that delivers a connected photography solution that helps people more
easily view and share their digital photos, freeing images from devices and
releasing them into people’s lives. SanDisk has built wide brand awareness in
the memory space and enjoys strong distribution throughout EMEA," said
Yuval Koren, chief executive officer and co-founder of Eye-Fi. "This relationship will deliver a connected
solution into more hands and more cameras faster than we could ever have
imagined."

"Eye-Fi’s convenient wireless solution and
our high-quality flash memory allow consumers to easily back up, organize and
share their digital photos and videos," said Pascal de Boer, vice
president, retail sales, SanDisk. "Now
consumers can capture a photo, transfer it to a nearby mobile device and share
it with the world, all without ever removing the memory card from their camera."

The
SanDisk Eye-Fi Wireless memory card comes in 4GB and 8GB capacities and
features Class 4 minimum sustained write speed, 802.11n wireless performance,
automatic backup, social media integration and Endless Memory.

Eye-Fi continues
to directly distribute its eponymous line of cards throughout the U.S. at both
specialty stores and at top retailers like Best Buy, Target and WalMart, and
recently increased distribution in Japan.