64 Booths so far at SNW Europe 2011, 68 in 2010

SNW Europe, Datacenter Technologies and Virtualization World‘s return to Frankfurt in November 2-3 promises another trio of co-located conferences.

The Powering the Cloud theme for 2011 reflects the current trend towards cloud computing in the industry. The new wave of IT architecture, a natural evolution of the widespread adoption of virtualization, service-oriented architectures and utility computing, will be the subject of many sessions.
 
A new conference feature for 2011 is the ‘one-minute pitch’ area, where short videos filmed on-site, will give sponsors the opportunity to promote their presence at the event. The chance to network with industry peers and experts, along with the quality of presentations, have been a magnet to the event since 2004 for Europe’s end user and channel companies. Based on last year’s record number of 1,700 people walking through the conference doors and encouraging year-on-year growth figures, the organisers are confident that 2011 will be the most successful year to date, attracting CIOs, IT managers and other decision makers from across EMEA.
 
Presentations will offer insights into hot topics and will provide opportunities to learn how to address real-world issues.

Examples will include:

• My first cloud; tips and tricks on implementing a cloud infrastructure, by Tony Lucas, Founder, Flexiant
• I/O virtualisation: the next virtualisation frontier, by Dennis Martin, President, Demartek
• What are the ideal storage technologies for public and private clouds? By Jerome Lecat, CEO, Scality

"SNW Europe and its co-located conferences have come to represent a gold standard in the industry," said Paul Trowbridge, marketing director for the three events. "We expect this year to be bigger and better than ever and I’m confident that what is seen by many as the highlight of the year, will not fail to deliver once again".
 
The 2011 program, produced once again by Angel Business Communications Ltd in collaboration with SNIA Europe, will feature over 120 educational sessions and presentations by subject experts covering subjects ranging from cloud computing to energy efficient data centres to virtualisation to storage, and much more.  

Over the two days keynote presentations
will be delivered by speakers including:

• Simon Robinson, research director storage, at The451
• Ken Male, founder, TheInfoPro
• Randy Kerns, senior strategy, at The Evaluator Group
• ex-IDC storage director Claus Egge now of Rainmaker Files
• ex-Gartner storage head Josh Krischer
• Chris Johnson, EMEA VP, at HP storage
• Dieter Münk, VP of storage, at IBM
• John Manville, VP of IT network and datacentre services, Cisco
• as well as Dell, Fujitsu, Huawei and Oracle.

Support for the three co-located conferences so far
consists of more than 60 sponsors, with names including:

Platinum:

• Dell
• Fujitsu
• HP
• Huawei
• Oracle
• IBM
• DataCore Software

Gold:

• Hitachi Data Systems
• Juniper Networks
• Quantum

Silver+:

• A10 Networks
• Acronis
• Amplidata
• Atempo
• Avere Systems
• BlueArc
• Bocada
• Bull
• Ciena
• CommVault
• Dot Hill
• Druva
• EBRC
• EMC Isilon
• EMC BRS
• Emulex
• F5 Networks
• FalconStor
• Flexiant
• Fast LTA
• FusionIO
• HMK
• Imation
• Intel
• Magirus
• Methode
• NetApp
• NETGEAR
• Overland Storage
• QLogic
• Riverbed
• Scality
• Silver Peak
• SGI
• Spectra Logic
• Stordis
• Syncsort
• Texas Memory Systems
• Viking
• Veeam
• Virtual Instruments

Silver

• Chenbro
• Data Centre Alliance
• EUROstor
• NEC
• nyte Software
• NovaStor, PoINT Software
• QNAP Systems
• qSkills
• SHD
• STEC

Other:

• PMC Sierra
• VMware

The sponsors express their thoughts on the upcoming event.

Rebecca Thompson, VP of marketing at Avere Systems, said: "SNW Europe is a key event for Avere Systems as our pioneering NAS optimisation technology gathers momentum in Europe. Exhibiting in Frankfurt for the first time, Avere Systems will showcase new customer success stories and build on the buzz from VMworld around the ESG validation of our FXT Flash appliances. We are looking forward to sharing with the delegates the key elements of our solution that make us stand out from the competition."

Jaspreet Singh, founder and CEO at Druva said: "Druva is rapidly expanding and being a sponsor at SNW Europe is the most effective way to meet with our target audiences. This is our second year at the event and we are looking forward to once again showcasing our innovative technology to a potential pool of over a thousand end users and resellers."

"For NovaStor SNW Europe is the biggest event of the year and this is why we will be launching and demonstrating a number of products at the event," said Stefan Utzinger, CEO of NovaStor and one of the companies’ executives who will be on site to talk to prospects, customers and resellers. "Having offerings in the cloud, virtualisation, storage and backup markets, the combination of three dedicated conferences under one roof gives us maximum exposure to relevant end users. We could not find this blend of IT professionals at any other event."
 
"At SNW Europe Scality will share news about its expanding customer base across Europe and explore what storage at scale is all about. The key to that discussion is how RING Organic Storage leads to a lower total cost of ownership of cloud storage by implementing a self-healing architecture that delivers application-level performance with absolutely no manual intervention," said Jérôme Lecat, CEO, at Scality. "We chose this event to showcase our technology because it is a unique platform to reach end users and channel partners from across Europe."