Chelsea TV Upgrades With EditShare Tapeless Production and Playout Workflow

EditShare LLC announced that Chelsea TV, the London-based Premier League
Football Club broadcaster, has upgraded their Stamford Bridge production
facility with EditShare tapeless production and playout technology:
Geevs for managing multichannel; ingest EditShare Flow for asset management and
live sports logging, integrated with the company’s tiered storage
solutions; XStream shared storage and Ark nearline and offline archiving.

Altered Images, EditShare’s system integrator, oversaw the 
design and  implementation.

Launched in 2001, Chelsea TV is a paid subscription
service on the Sky Digital network airing shows such as Friday Night
Live, Blues News, and Reserves Live. The  popular Chelsea TV programming
is also available online at Chelseafc.com and through mobile services in over
50 countries worldwide. "More and more EditShare installations are
encompassing our complete workflow, from ingest to archive," comments Tara
Montford, General Manager, EditShare EMEA.
"Chelsea TV invested early-on in EditShare, installing one of the
first shared storage solutions we offered. Their tremendous growth since 2001
in terms of programming schedule and distribution platforms matched EditShare’s
expansion in production and broadcast capabilities. From complete file-based
ingest, to collaborative editing, shot logging, full file-based archive,
retrieval through Ark, Chelsea TV’s new EditShare workflow improves their
production capabilities for turning around game coverage and entertainment
programming faster than ever before."

The workflow features Geevs direct capture of
Chelsea Club sports content to the EditShare XStream shared storage system integrated with Ark.
The EditShare Flow live-logging templates and metadata tracking
make managing content, whether it is a live game or player interview, much more
manageable. "What makes the new EditShare installation really shine is the
ease of logging player actions using Flow. The customized logging templates
contain just about every event/action we could think of; a player receiving a
yellow card, a red card, scoring a goal or giving an interview. With Flow
templates, producers and operators log information in a standardized manner;
ensuring that other staff can quickly and easily locate content. Editors have a
much more streamlined workflow with dragging clips from the point of ingest
already indexed into their Avid. It is an incredibly fast turnaround,"
Richard Bignell, Executive Producer, Chelsea TV.

The integrated workflow removes the need for VTRs and
centralizes Chelsea TV media on the EditShare XStream shared storage platform.
Advanced EditShare project sharing capabilities ensure Avid editors can access
content in real-time, sharing media and collaborating on projects and
programs. Finished programs and complete matches are migrated to the EditShare
Ark tape-based solution for long-term archiving.

EditShare systems support a range of industry
standard codecs and formats. Whether it is the Avid DNxHD footage captured by
the Geevs system from Stamford Bridge-shot material or AVC-Intra P2 format
acquired from the team’s Cobham Training Ground coverage, EditShare manages. "We have been working with Chelsea TV for a number of years,
and we have seen their workflows develop and expand over that time. The
EditShare workflow fulfills everything that Chelsea TV needs as a solution. It’s
another example of a customer successfully migrating to a file and asset
managed workflow with our solutions and support," commented Nick Frith,
Operations Director, Altered Images Ltd.

EditShare is showcasing the workflow
implemented at Chelsea TV during the IBC 2011 event.