Wells Fargo Deploys Atempo

Atempo, Inc. announced that the
San Francisco, Calif., branch of Wells Fargo & Company’s Creative Services
division has deployed the Atempo Digital Archive (ADA) and Atempo Time
Navigator (ATN) products to protect, manage, and preserve the data throughout
the organization’s file-based, fully digital workflow.

Atempo digital solutions
addressed the challenges in the organization’s production process with a
two-fold strategy: support a new digital asset management system for organizing
digital content, and backup and archive digital files to minimize storage
requirements, reduce production costs, and mitigate the risk of data loss.

"Atempo Digital Archive and Atempo Time Navigator were
critical during our conversion to a fully digital workflow," explained
John E. Thompson, San Francisco
operations manager, Creative Services, Wells Fargo. "With large volumes of
content we’re creating and reusing, Atempo Digital Archive was essential for
migrating files to a digital archive while ensuring the content would remain
readily available. With our new digital workflow built on Atempo solutions, the
Creative Services team has streamlined operations so that we’re completing more
projects with the same number of people."

Based out of the Wells Fargo headquarters in San Francisco, Calif.,
Wells Fargo Creative Services operates within the Corporate Communications
department to develop and deliver video and multimedia content for internal
communications, including training, communications and conference support.

With 280,000 team members and more than eighty lines of
business to support, Wells Fargo’s internal communications demands are both
varied and time critical. The original video production process required
capturing and digitizing raw footage from videotape for editing, in addition to
copying completed projects back to videotape for archiving – a challenge for
both content storage and for locating, retrieving and re-digitizing footage.

To migrate to a digital file-based workflow, Wells Fargo
first deployed Apple Xsan, the storage area network file system for Mac. Video
content recorded on compact flash and XDCam disks are uploaded to the Xsan and
ingest directly into Final Cut Server and Xsan after filming. Every night, the
entire Xsan system, shared folders and project management system are backed up
using Atempo Time Navigator. With limited numbers of flash cards and XDCam disks,
systematic ATN backups allow the team to clear the camera capture media
for new projects and guarantee that irreproducible footage is not inadvertently
lost.

Used in tandem, the integrated Atempo Digital Archive and
Apple Final Cut Server solutions allow the team to view raw footage via proxies
and migrate completed projects from to archive. When content from
completed projects is needed again, editors can locate and restore files either
through Final Cut Server or ADA
interfaces, simplifying content reuse.

Implementing ADA
and ATN has greatly improved productivity while reducing ongoing
management costs and datacenter footprint for Wells Fargo. The team now
produces double the number of projects without increasing headcount. In
migrating to a more compressed LTO tape archival system, Wells Fargo was able
to reclaim key building space, repurposing two-thirds of the original videotape
room into a new shooting studio, multi-camera control room and server room.
Atempo Time Navigator’s backups also increased reliability of file
retention and allowed for the fast retrieval of valuable assets in the event of
data loss.

"Atempo’s line of solutions are well suited to address
the unique challenges that organizations like Wells Fargo experience when they
make the transition to a fully digital workflow," said Richard Heitmann,
vice president of Marketing at Atempo. "Atempo Digital Archive and Atempo
Time Navigator seamlessly accommodate higher levels of production by providing
efficient solutions that meet the needs of corporate creative service groups
without locking them into a proprietary file format, file system or hardware
platform."