Riverbed Acquires Aptimize in Web Content Optimization

Riverbed Technology, Inc. has acquired Aptimize Limited, a privately-owned company in web content optimization.

The Aptimize organization, based in Wellington, New Zealand, will become
the new Web Content Optimization product group, led by the former CEO
of Aptimize, Ed Robinson.

Riverbed also announced today the acquisition of Zeus Technology,
a privately-owned company that delivers high-performance software-based
load balancing and traffic management solutions for virtual and cloud
environments. The acquisitions of the two companies will form the cornerstone of Riverbed’s asymmetric optimization strategy.

Aptimize is in web content optimization, a new technology area that
allows customers to deliver both internal web applications, like
SharePoint, and external web applications, like e-commerce websites,
much faster. The Aptimize Website Accelerator eliminates massive
inefficiencies in modern web applications by effectively transforming
the content (javascript, cascading style sheets, images, etc.) in real
time-instantly accelerating websites or intranets with a software
installation on the Web server. No extra hardware, code or browser
changes are needed. Organizations that deploy the Aptimize solution have accelerated performance up to 400%. The Aptimize solution is often deployed in tandem with WAN optimization controllers and application delivery controllers (ADCs) to enhance performance.

"Aptimize provides a new type of optimization that can be applied to all types of Web-based content," said Jerry Kennelly, president and CEO of Riverbed. "Much
like our Steelhead solutions optimize the protocols that web pages move
over, Aptimize optimizes the actual content of the page for the end
user’s device."

Aptimize goes beyond HTTP and TCP optimization and Web content
optimization by transforming web content for faster delivery and a more
responsive user experience. Aptimize’s technology reorders, merges and
resizes content according to who is viewing it and from where. The end
result is the application is delivered more effectively-up to four times
faster-regardless of the platform used.

"Web content optimization is a natural fit for the next evolution of
performance optimization. With the addition of the Aptimize solutions,
we can deliver even faster applications with lower bandwidth to new
audiences. Aptimize will be a strong complement and a major
differentiator for Riverbed’s performance offerings," added Kennelly.

"Aptimize and Riverbed bring together the two powerful technologies for accelerating applications inside and outside the firewall," said Ed Robinson, CEO of Aptimize. "The coming together of these two companies will create a unique offering in the marketplace."