FalconStor Rolls Out European Partner Program

FalconStor Software, Inc. announced the
European roll-out of PartnerChoice, the company’s three-tiered
channel partner program. A core element
of the new partner program is the new PartnerPlace portal, which has been
customised and localised for major markets across Europe to ensure the highest
possible levels of use by, and usability for, partners working in different
markets.

With three distinct tiers of engagement, FalconStor’s
PartnerChoice program is designed to drive revenue and growth objectives for
channel partners through financial incentives, sales and marketing tools, and
training and support. All partners may participate in margin building,
deal registration and financial incentives with no minimum requirements.
FalconStor helps partners earn greater rewards according to their
commitment and business goals through market development funds and revenue goal
rebates.

The PartnerPlace portal enables partners to track
opportunities, manage account information and access a knowledgebase
of resources.

"For the first time, we are delivering to our
non-English-speaking partners a comprehensive resource for localized marketing
and sales material, which we believe will make a measurable difference,"
said Thomas Barrett, vice president of FalconStor EMEA, northern region. "This program as a whole has been
carefully localized exclusively to help our European channel partners grow
their data protection business with FalconStor.
It is designed to provide optimal channel marketing and sales support
based on each partner’s business model, level of engagement and
commitment."

"The PartnerChoice program is built on three key
principles: invest resources to build long-term relationships, increase partner
profitability and maintain the highest level of customer satisfaction,"
added Dominique Hautsch, marketing director for FalconStor EMEA. "FalconStor has made a firm commitment to nurturing partnerships
that will create greater opportunity, synergy and collective strength – and to
continue to improve the quality of our processes and products that are the
basis of these partnerships."

Steve Blakemore, product and technical services
manager for Cristie Data Ltd., said: "It’s an exciting time to be a
FalconStor partner, with greater rewards, support and service. The PartnerChoice program will help partners
like us to deliver the best data protection solutions, expand our customer base
and provide the best service level possible to our customers – and to receive
increased support and rewards as we grow our business."

Stuart Ginn, sales director at CAE Technology
Services, said: "PartnerPlace gives us direct access to competitive
information, marketing documents and immediate support, which will allow us to
streamline sales processes, improve productivity and ultimately close more
business."

FalconStor launched PartnerChoice and the accompanying
web portal for its North American partners in March.