New Acronis Channel Partner Program

Acronis Inc. launched a global channel partner program aimed at enhancing the capabilities and skills of its broad spectrum of partners to keep up with the business changes which the advent of virtualization and cloud are bringing to SMB IT landscape.  

The new Partner Program is a four-tier program which offers an enriched experience for Acronis partners selling Acronis’ disaster recovery and data protection solutions across physical, virtual and cloud environments. All levels of partners will have access to unlimited technical support and demand generation assets from Acronis. The program will also build on the existing foundations such as Acronis’ training for the partner community, allowing them to improve their knowledge and skills.

The program is segmented to enable and address all types of Acronis’ partners, from VARs to resellers, system integrators and service providers. To reach each tier of partnership, partners are required to achieve a certain level of revenue and certification accreditations, in return for discounts and more opportunities.

"Channel partners are the key assets to Acronis. We have taken the partner type and size into consideration in creating this program, hoping to provide a new experience to partners that can help them grow and keep up with the evolving market," commented David Junca, vice president Sales and Channels, Acronis Americas. "With the IT and partner landscapes developing in tandem, as a vendor we are responsible for providing our partners with the right tools and full support they need to implement end-to-end solutions and services for their customers in a hybrid world."

David Javaheri, president at Direct IT Corp., an existing Acronis partner, added: "The development opportunities and healthy profit margins that Acronis has presented to us within this program are going to be fundamental to growing our business. Acronis also provides a solid technology solution which is easy to use across physical, virtual and cloud environments, allowing us to perfectly target SMBs and branches of enterprise companies."

The partner program is designed to boost margins in various ways so partners at all levels can take the approach that best suits their business model.

Some of components of the partner program include:

• Global Support Program: Partners benefit from dedicated channel support from a global network of Acronis support professionals.
• Opportunity-Registration Program: When a partner introduces a new customer to Acronis, as long as the deal is registered on the Acronis Partner Portal and the same reseller closes it, the reseller will get an extra rebate on the registered opportunity.
• Training and Certification: Acronis Academy training to arm partners with the knowledge to sell and implement solutions.

"Acronis is a company that puts its channel partners first. By offering affordable, easy to use disaster recovery and data protection solutions across physical, virtual and cloud-based environments, married with a comprehensive and competitive channel program, Acronis is well-positioned to make key inroads in the global market and to make its channel partners successful with it," said Robert Amatruda, Research Director, Data Protection and Recovery at IDC.