New EMC Information Intelligence Group Global Partner Program

EMC Corporation announced a program to help partners build, sell, deploy and support solutions created with Information Intelligence Group (IIG) products.

The new EMC IIG Partner Program provides partners access to the entire IIG portfolio, including Enterprise Content Management solutions, Documentum xCP and Information Governance SourceOne offerings, and offers a new ‘EMC Certified Solution’ designation. The new program was launched at the first IIG Partner Conference, part of Momentum at EMC World.

The IIG Partner Program is designed to improve the total customer experience, ensuring partners are trained, certified and equipped to deliver customers the quality, value and consistency. The program offers partners access to solution architects and developer level support, specialized training and professional certification, and enhanced technical certification for solutions developed by IIG. Partners who have achieved EMC Certified Professional accreditation and offer EMC Certified Solutions will have greater visibility and preference with customers.  

"As companies move to the cloud and explore new ways to transform their business, ‘technology’ loses out to ‘solutions’ and ‘expertise.’ This is why we’re so pleased to deliver our new partner program and set of initiatives, as we’re confident this new EMC partner ecosystem will enable customers to achieve high-impact results quicker than ever before," said Chris McLaughlin, Vice President of Channels and Alliances for IIG, a Division of EMC. "As EMC increases its focus on delivering total solutions, working with selected, certified partners gives customers the confidence to rely on us for their business-critical processes."

The program consists of the following initial elements:

• EMC Information Intelligence Partner Program enables System Integrators and ISVs to develop solutions and hosted services that extend, complement, or embed IIG’s full portfolio. As part of this effort, EMC has launched a new ‘EMC Certified Solution’ designation, which ensures partner-built solutions have undergone rigorous validation by EMC solution architects and a third party certification vendor. ‘EMC Certified Solution’ replaces the ‘Designed for EMC’ program.
• EMC Information Intelligence Reseller Program, which mirrors the EMC Velocity program, enables partners who are accredited as EMC Proven Professionals to resell IIG software and services. IIG resellers can purchase directly from EMC or from a Velocity Distributor, and resell customers value-added services such as IT integration experience, product expertise, and a specific IIG application focus.
• EMC Information Intelligence Services Partner Program enables certified partners to deliver installation and implementation services for IIG products and solutions. These partners are trained and certified to deliver a portfolio of best-in-class installation and implementation. EMC Professional Certification is required for each IIG product deployed by these services partners.

The new EMC IIG Partner Program
offers value-added offerings to IIG partners, including:

• Enablement through enhanced training and professional certification: Through the EMC Proven Professional effort, IIG offers certifications for technical roles as well as specific products and technology areas. Maintaining EMC Professional Certification is required for the EMC Solution Provider and Service Provider partners.
• Marketing investments for EMC Certified Solutions: Partner solutions that achieve the EMC Certified Solution designation will be highlighted in the new EMC Solution Catalog and Solution Gallery on EMC.com. Following certification, EMC will work with partners to develop collateral, demand generation campaigns, and sales support materials and training for the global field organization.
• Opportunity Registration: This initiative boosts partner profitability by providing financial incentives, rewarding partners’ value-add activities, and incenting partners’ presales investment in new deals. Partners earn entitlement to additional discount on incremental deals they register as the partner of record. Opportunity registration applies whether a partner intends to resell IIG products and services alone, or jointly work with the EMC IIG sales team. When working with the EMC IIG sales team, partners are eligible to apply for Marketing Assistance Funds (MAF) through this program to offset presales investments, funding for joint marketing activities and continuing partner education.
• Streamlined Partner Relationship Management: EMC Partner Central is a new partner relationship management tool designed to help partners track the various elements of their business transactions with EMC more efficiently and with greater speed and service. With EMC Partner Central, partners can also manage their EMC profile, review channel plans, and monitor their program compliance and eligibility for benefits.