Avnet Embedded Offers Storage and Server Solutions

Avnet Embedded Americas, part of Avnet Electronics Marketing, an operating group of Avnet, Inc., introduces Build OEM Better, an end-to-end product development program offering lower cost, pre-built storage and server solutions, service and support for original equipment manufacturers (OEMs) and independent software vendors (ISVs).

Integrating off-the-shelf servers and storage products from Avnet Embedded suppliers HP, Dell, IBM, Rorke Data, an Avnet company, and others, Build OEM Better allows customers to choose from a range of lifecycle services to help lower manufacturing costs, shorten time-to-market and reduce the support burden.

The Avnet Embedded Build OEM Better program offers OEMs and ISVs the advantage of a single supplier contact during the development lifecycle. Customer applications vary and include markets such as: healthcare, networking, gaming, entertainment and security.

This program encompasses the following:

• Design and Consultation: Avnet’s technology experts work hands-on with customers to select best-fit components from Avnet’s extensive product portfolio of enterprise-class brands such as IBM, HP and Dell. Through the use of third-party hardware and branding, enterprise OEM platforms can be customized to fit any customer brand.
• Custom Branding: Utilizing the industry’s most reputable products, customers can add their own custom branding options that include blank or custom bezels, custom painted chassis, blank or branded packaging, and blank or branded product manuals.
• Integration and Configuration: Build OEM Better offers a combination of products from both branded and white box portfolios. Each of Avnet’s ISO 9001:2000 manufacturing sites offers seamless integration, with warranties and service contracts kept intact. Avnet’s manufacturing sites custom build and ship finished products directly to customers; or, Avnet can pre-manufacture and kit components for shipment to finishing sites – reducing costs and manufacturing time.
• Inventory Management: Avnet offers inventory management services to help lower costs and simplify customers’ business. Services include access to spare part depots, seamless management of returns, parts forecasting, and end-of-life product management.
• On-going Support: Avnet’s OEM experts provide on-going service, support and program management to customers around the globe.

"Avnet’s Build OEM Better program is one of the more innovative programs in the OEM channel. It leverages Avnet’s capabilities and HP’s technology portfolio and services to accelerate growth of our joint customers," said Gary Gammon, OEM sales manager, HP Americas.

"Dell OEM Solutions is excited to work with Avnet Embedded on OEM customer engagements," said Ron Pugh, executive director/general manager, Dell OEM Solutions, Americas. "Avnet’s enhanced services and global integration capabilities combined with Dell’s OEM-Ready products allow companies to focus on their core competencies while growing their business."

"As OEMs strive to meet customer demand, Avnet’s Build OEM Better program allows them to focus on developing innovative solutions rather than worry about the server or storage foundation," said Anne Smith, vice president, OEM and Embedded Systems Sales, IBM Systems and Technology Group. "In particular, IBM is committed to helping our global OEMs build solutions in high-value areas like workload optimization, analytics, virtualization and greater data center energy efficiency."

"Rorke Data has successfully integrated and deployed thousands of high-performance, mission-critical storage subsystems for OEMs ranging from globally based diagnostic imaging equipment providers, to government contractors to smaller, vertical niche ISVs in the media and entertainment industry," said Joe Rorke, vice president of marketing for Rorke Data. "Now that Rorke Data is an Avnet company, we are excited to expand our storage offerings to new markets by leveraging Avnet’s Build OEM Better program."

"We believe that a great distribution partner should do more than just assemble your products, they should bring game-changing services to your business," said Chuck Kostalnick, senior vice president, Avnet Embedded Americas. "The Build OEM Better program shows the true value of Avnet Embedded: strong partnerships with key suppliers, technical support and unmatched logistics and integration capabilities."

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