FalconStor Launches New Partner Program

FalconStor Software, Inc. launched PartnerChoice, three-tiered channel partner program designed to provide channel marketing and sales support based on each partner’s business model, level of engagement and commitment.

As an integral part of its new partner program, FalconStor has launched the PartnerPlace Web portal, which allows partners to track opportunities, manage account information and access an extensive knowledgebase of resources.

"The PartnerChoice program is built on three key principles: invest resources to build long-term relationships, increase partner profitability and maintain the highest level of customer satisfaction," said Brendan Kinkade, vice president of channel management and global alliances for FalconStor Software. "FalconStor has made a firm commitment to nurturing partnerships that will create greater opportunity, synergy and collective strength – and to continue to improve the quality of our processes and products that are the basis of these partnerships. The proof of this commitment is in the launch of PartnerChoice, a profit-rich program created exclusively to help channel partners grow their data protection business with FalconStor."

With three distinct tiers of engagement, FalconStor’s PartnerChoice program is designed to drive revenue and growth objectives for channel partners through financial incentives, sales and marketing tools, and training and support. All partners can participate in margin building, deal registration and financial incentives with no minimum requirements. FalconStor helps partners earn rewards according to their commitment and business goals through market development funds and revenue goal rebates.

"FalconStor’s new PartnerChoice program allows us to further our relationship with FalconStor based on our goals and to receive increased support and rewards as we grow our business," said Bob Elliott, vice president, storage solutions for Mainline Information Systems. "FalconStor has always been very channel-friendly, and now is truly an exciting time to be a FalconStor partner, with greater rewards, support and service. This program is another example of FalconStor’s continued commitment to helping partners deliver the best data protection solutions, expand our customer base and increase our bottom line."

"Data protection continues to be a primary concern for all of the markets we address," said Lynn Weddle, president of Redlegg. "FalconStor has consistently worked with us to help us expand our business and achieve greater growth. We are excited about the new partner program and Web portal, which now gives us direct access to competitive information, marketing documents and immediate support. Since its beta launch, it has already allowed us to streamline sales processes and improve productivity – and, ultimately, lead to more business for RedLegg."

"FalconStor is one of the best channel-focused organizations we work with today," said Andrew Donnelly, principal of Thundercat Technology. "With PartnerChoice and the new and improved partner portal, FalconStor has put together an elegant channel partner program that will enhance our relationship and help increase our sales of FalconStor data protection solutions."

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