Barry Singer Regional Sales Manager, Software Generation Ltd

Software Generation Ltd (SGL), provider of content archive and storage management software for media and entertainment, announced Barry Singer as Regional Sales Manager.

Responsible for territories across Western America, Barry has held roles with prominent companies with over 30 years’ experience in the industry.
 
 Barry has gained industry experience via regional sales management positions with broadcast equipment manufacturers including Ross Video, Optibase/Media 100, Tektronix/Grass Valley Group and also with channel partners including his role as Principal of CMP NY. Barry’s engineering roots and vast sales and management experience has made him a valuable asset to the organizations he has worked with and their customers.
 
Barry says: "I’m delighted to join the SGL team and look forward to the fresh challenges that this new role brings. Having worked in the industry for 30 years’ I have built a wide network of contacts that will cultivate new opportunities and continue to nurture the company’s strong customer relationships across the West."
 
Mickey Charles, SGL’s VP Americas adds: "Barry brings a wealth of experience to SGL. His work ethic and knowledge is a great addition to the team and our customers. I look forward to announcing new sales successes in the lead up to NAB."