Jeff Lowe, Senior Director Strategic Market Development, Active Storage

Active Storage, Inc. has added Jeff Lowe, former managing director for Media & Broadcast Technology for NASCAR Media Group to its team.

With the recent introduction of ActiveSAN, Active Storage continues its commitment to market by adding an industry veteran with a track record of success in Mr. Lowe. In his new role as senior director of Strategic Market Development, he will be responsible for driving business in the Broadcast and Media segment, as well as assisting organizations with their shared storage needs as they transition from traditional to open platforms.

 Lowe was most recently advisor to the Board of Directors and interim COO at Building4Media, a Primestream Corporation. He is well known in the design, provision, and implementation of advanced broadcast and new media solutions. Prior to NASCAR, Lowe spent nearly a decade at Apple. Among his responsibilities at Apple, Lowe was tasked with overseeing business development activities within the Broadcast industry.

"Jeff Lowe is an industry leader, with incredible real-world experience. He has been successful everywhere he has worked, whether it was creating strong, lasting partnerships with outside vendors or building a staff of broadcast professionals," said Alex Grossman, Active Storage CEO.

At NASCAR, Lowe was responsible for a team of 40, managing the day-to-day operations of NASCAR’s media group. This included the selection, management and execution of integration partner vendors, during the creation of the new production facility at the NASCAR Hall Of Fame, a large multimillion dollar project in partnership with the city of Charlotte.

During his tenure with Apple, Lowe was tasked with cultivating the adoption of digital technology into the broadcast and professional video markets. He was responsible for many of the business development activities related to television, as well as working as a liaison with companies and products wishing to partner with Apple in the video and multimedia aspects of Apple’s go-to-market strategy. Lowe also created special business opportunities and revenue-producing products like the Video Journalist Field Pack in conjunction with CNN.

"Alex and I worked closely together while at Apple to help create and drive the Broadcast video market. We helped bring the power and economy of open platform tools to new levels in the Broadcast Television market and I’m very excited to be ‘getting the band back together’, especially at such an exciting time in the history of Active Storage and the creative media industry," explained Jeff Lowe, senior director of Strategic Market Development at Active Storage, Inc.