Sports Media Specialist Perform Goes End-to-End EditShare for Production

EditShare LLC announced that PERFORM has purchased an end-to-end production infrastructure from EditShare.

The sale includes EditShare’s production asset management solution Flow 2.0 and an upgrade of PERFORM’s existing EditShare server, which it purchased over three years ago. The new equipment includes the shared storage system EditShare XStream version 6.0, Geevs 5.0 HD Video Servers for managing ingest and playout, and the recently revamped Lightworks editors.

PERFORM, the international digital sports media specialist, produces and distributes highlights for the Barclays Premier League and other leading sports events to millions of fans around the world through white-label, client-branded, and direct-to-consumer channels.

Andy Measham, PERFORM’s Chief Operating Officer, said: "The nature of our business requires a rock-solid content management infrastructure that supports a fast-paced, sports-production environment with a news-oriented workflow. EditShare’s technology lineup presented the best value proposition. We were happy with the initial installation’s performance and the support we have received from EditShare. The new system allows us to move forward with enhanced workflow and additional facilities to support our expanding business."

The new workflow will feature EditShare Flow, XStream, and Geevs integrated with PERFORM’s existing post-production equipment, including EditShare’s own Lightworks and Avid’s editing applications. The EditShare XStream system will act as the operation’s central content hub, facilitating media and project sharing between editing workgroups. The Flow application will manage metadata tracking and production processes including logging, browse, and pre-editing via standard desktop systems.

The new Geevs HD servers will directly support multiple file formats, including MXF interchange with Avid and Quicktime for other requirements. Closely linked with PERFORM’s unique in-house database and management systems, the new system provides fast and efficient workflows, including the management of large amounts of metadata.

"EditShare offers a tremendous amount of versatility to organizations such as PERFORM," commented Tara Montford, EditShare’s General Manager. "We have perfected EditShare’s interoperability and boosted its media-sharing capabilities for multi-application production environments. PERFORM’s rigorous production demands require the performance, flexibility, and scalability that EditShare offers."

About EditShare Complete Collaboration Products
EditShare’s Storage Series and XStream Series shared storage solutions enable editors and compositors to easily and economically share media and work collaboratively, regardless of the platform or application. Users connected to an EditShare network can seamlessly access in real-time a common pool of media files. Source material, work in progress, and finished packages are shared and instantly available to all users on the EditShare network. The rules-driven workflow ensures that no data is ever overwritten or accidentally destroyed. EditShare’s patented bin-locking / project-locking framework allows editors working in either Avid or Final Cut Projects to open up and safely work with each other’s project files, bringing unprecedented efficiency and creativity to the editing process.

EditShare Flow, Lightworks, Geevs, and Ark bookend the shared storage solutions with production asset management, editing, and distribution capabilities. The integrated solutions provide a highly scalable, end-to-end media management workflow.