Spare Backup Chosen by Simplexity

Spare Backup, Inc. has been selected by Simplexity to power a cloud-based mobile data backup and transfer service for Simplexity’s wireless retail site, Wirefly.com.

This new service, called Wirefly Mobile Backup allows cell phone users the ability to backup, store, sync, share, retrieve and coordinate all their data across all their devices, regardless of manufacturer, including PCs, cell phones and PDAs via a central web-based interface.

Simplexity owns and operates Wirefly.com, an Internet’s authorized retailer of cell phones and cell phone plans for every major carrier in the U.S., as well as powers websites for some of the largest retailers in the United States. The mobile backup service, which is currently available for download on Wirefly.com as well as in the Android Market and iTunes App Store, makes it easy for customers to safeguard and transfer their contacts, music, photos, and other data when switching phones or wireless carriers.

All of the most popular smartphones in the United States are supported, including those running on Android, iPhone, BlackBerry and Windows Mobile operating systems. The service also works across all major U.S. carriers, making it incredibly easy to transfer data to a new device when switching wireless providers. Palm, Java, Windows Phone 7 and Symbian operating systems are expected to be supported by the end of the quarter.

Wirefly Mobile Backup can also be used to protect the data on personal computers (PC). Up to five devices, including one PC can be backed up on a single account making it easy to protect, move and share photos, music and other important information between devices. Customers are provided up to 2 gigabytes of free storage. Unlimited storage options are also available for an additional fee. Spare Backup and Simplexity will share in the revenue derived from customers who elect to purchase an unlimited storage package. Both companies will also share in any additional revenue from customers purchasing additional products or services available through the use of Spare Backup’s cloud platform.

"We are thrilled to offer Wirefly Mobile Backup service as another added benefit to the millions of consumers who shop at Wirefly.com each day," said Andy Zeinfeld, CEO of Simplexity. "What’s more, when Wirefly Mobile Backup is paired with our existing Device Protection Plan, customers who purchase a phone from us will have the ultimate in cell phone security and protection. Not only will they receive a replacement device if their phone is damaged or stolen, but with Wirefly Mobile Backup they can easily retrieve data from their old phone and transfer it to their new one."

Spare Backup will be responsible for maintaining the integrity of the data and for the administration and operation of the platform, website and service delivery.

"We are excited to launch our platform with Simplexity and provide these cutting edge digital platform services through Wirefly.com," stated Cery Perle, CEO of Spare Backup. "We have worked diligently to solidify our position as a leader in cloud computing services and are thrilled be working with Simplexity to deliver key feature sets which make owning, using and changing mobile devices a seamless experience even across different carriers. We look forward to working with Simplexity to continue to make enhancement to our services."

Spare Backup and Simplexity are also currently working together on variations of this backup product to launch with Simplexity’s other partners.