DAD Software to Organize, Store, Reuse, Share and Manage Digital Assets From a Single Platform

DAD Solutions Limited has launched DAD, a new software application designed to address the challenge of digital disorganisation. Users will be able to organise, store, reuse, share and manage their digital assets easily and securely from a single platform, creating an improved user experience and home or remote network. The new solution is available at a price of £2.49 per month for up to 4 computers.

With the amount of digital data increasing tenfold every five years and the rising popularity of social networking sites, keeping control of digital data is fast becoming a major hurdle. People are thus presented with the challenge of accessing, collating, reusing, sharing and storing images, music, documents and contact details on- and off-line.

The DAD application is an indexing system that is held on a user’s PC with an easy-to-use user interface. It can translate most metadata formats, enabling images, music, contact details, content from social networking sites and document files to be stored in a single DAD index. This index can then be used to organise, manage, share, connect and reuse all digital data simply and securely. The new software also enriches a user’s digital assets by cross referencing different types of data so that photos and contacts, for example, can be linked together. This helps to automate repetitive sharing tasks such as collating a family photo album from all members of a family.

DAD includes an open API designed for use by third party developers who wish to leverage the universal DAD index. Through 3rd party add-ons, DAD users will be able to pull together photos and other material relevant to them that they or their nominated friends and family have put onto social networking sites, even if they are located elsewhere and their PCs are not networked together.

Julian Ranger, founder and CEO of DAD comments: "There is a huge market opportunity for DAD. In the UK alone, there are 16 million adults aged over 15 who live in households with two or more PCs. Add to this the growing popularity of social networking sites and the potential reach for our new product becomes clear."

Julian Ranger continues: "From busy parents through to silver surfers and students, everyone can take advantage of DAD – it is the ultimate fix-it for digital overload. DAD promises to be as revolutionary to digital organisation as the Dewey Decimal System was to libraries. We’re really excited about today’s launch and to be tackling what is becoming the number one digital dilemma of the 21st century.”

DAD is available immediately for an initial free month trial, but then will cost from £2.49 per month for up to 4 computers. A free ‘lite’ version is also available, offering core functionality. DAD can be purchased and downloaded directly from the DAD website.

A Mac-compatible version of DAD will be available by the end of 2010.

The standard DAD package
will include the following functions:

• Rich media index (which is extensible and allows cross-referencing)
• Smart search (using metadata and user created tags/data)
• Photo viewer and organiser
• Local network discovery and User to User connections
• Private, secure Index and/or File sharing (manual or automatic with user created rules)
• Three additional user licences for friends and family members of your choice

Julian Ranger, founder and CEO of DAD, has been an angel investor since 2007 and an entrepreneur since he formed his first business, STASYS. Julian grew STASYS to a £17m+ business with 230 staff with subsidiaries in the US, Australia and Germany before selling it to Lockheed Martin in 2005. Today, Julian heads up an innovation hub called iBundle where he invites start-up entrepreneurs who are looking for backing and advice to contact him.