NetApp Announces Zero Investment Promise for Database Promotion

NetApp, Inc. announced its Zero Investment Promise (ZIP) for Database Promotion to assist EMC and HP customers in achieving greater storage efficiencies in their database environments. The promotion enables EMC and HP customers to reduce storage requirements, improve utilization, and decrease operating costs by engaging in a 90-day, risk-free, zero-investment trial of NetApp V-Series for their database storage infrastructures.

Under the terms of the promotion, NetApp pledges that, by deploying V-Series, users can reduce their physical storage requirements and achieve cost savings. With V-Series, customers can manage third-party storage arrays to extend the value of their existing storage investments, improve efficiency, and take advantage of NetApp’s unified storage and data management capabilities in non NetApp environments. Customers such as OpenLink Financial, a company specializing in trading, risk management, and processing software for energy and financial markets, are achieving greater efficiency, flexibility, and cost savings with NetApp. To keep up with the flow of trading in complex, volatile markets, OpenLink needed a more flexible, unified storage architecture that allowed it to make the most cost-effective use of storage capacity for its Oracle development environment.

Solution Details

• Efficiency: Developers and database administrators can achieve improvements quickly by leveraging V-Series with NetApp’s unique portfolio of storage efficiency technologies.
• Cost Savings: These innovative technologies can help customers decrease costs and increase business agility by quickly aligning computing resources with rapidly changing business and workload requirements.
• Innovation: For example, FlexClone can create database clones in minutes using minimal storage space, resulting in accelerated development and deployment. Thin provisioning improves storage utilization by aggregating unused capacity across storage volumes and sharing it dynamically across all applications as requirements change.

"The pressure for cost reduction has led to the rapid adoption of storage efficiency technologies, such as space-efficient Snapshot, virtual cloning, thin provisioning, and deduplication, which all come standard on NetApp systems," said Patrick Rogers, vice president of Solutions and Alliances at NetApp. "Our customers are consistently realizing unprecedented space savings of at least 70% and utilization rates greater than 90% with these technologies. We’re confident that customers participating in the ZIP for Database Promotion can improve efficiencies and reduce operating costs."

"NetApp V-Series technology has helped OpenLink save six figures," said Thomas Mertz, director of Global MIS at OpenLink. "OpenLink has gained all of the efficiency, flexibility, and management benefits of NetApp storage while still leveraging our existing HP EVA storage investments. With NetApp’s storage efficiency technologies, we’ve reduced storage requirements for our Oracle development environment by 30% and have dramatically accelerated our test and development cycles."

ZIP for Database Promotion
Availability and Requirements

• Customers in the United States and Canada can apply for the promotion using the online application form.
• Eligible customers include EMC CLARiiON and HP EVA customers with Oracle or Microsoft SQL Server environments. Applicants must have at least a 10TB production database and a requirement to create database copies that are at least 40TB in size.
• Based on the terms and conditions of the ZIP for Database Promotion, NetApp pledges that, by deploying V-Series, users will reduce their physical storage requirements and potentially receive a payback on their V-Series investment.
• The ZIP for Database Promotion agreement will stipulate the agreed-upon storage savings and price of the equipment, and provide customers with a free 90-day trial of the equipment to realize storage efficiencies and help reduce operating costs.
• NetApp Professional Services will partner with customers throughout the trial period. If after 90 days upon receipt of the equipment the agreed-upon storage savings is achieved, the customer will issue a purchase order and be invoiced by NetApp at the agreed-upon price of the equipment.
• If after 90 days the customer files an approved claim that the storage savings is not achieved, the customer will keep the equipment at no charge. In all cases, customers are responsible for all applicable taxes.