Memorex Mirror for Photos ($120 for 640GB)

Consumers are looking for simple technology solutions that allow them to swiftly and safely back up their ever-growing digital photo collection. With a quick, one-time software installation, the Mirror for Photos from Memorex Products, Inc. is an external hard drive that automatically backs up photos when connected to the computer without having to open numerous settings, dialogs or having to navigate multiple menus.

Mirror for Photos is a fast and maintenance-free method of backing up photos and takes the guesswork out of protecting one’s precious memories. Its built-in software automatically runs each time the device is connected to a PC or MAC, finds photos and backs them up. This eliminates the hassle of manually backing up photos each time they are uploaded on a computer. A monitoring feature detects when new photos are present and reminds the user to connect Mirror for Photos.

"As people’s digital libraries continue to grow, they understand how critical it is to preserve those moments, yet are often intimidated with the notion of backing up," said Jess Walton, Memorex brand manager. "Mirror for Photos provides even non tech-savvy users with a quick, simple and maintenance-free method for backing up and protecting precious memories."

Mirror for Photos’ compact, space-saving design – at 3x5x1/2 inches – also eliminates the need for power cords, thanks to its simple USB-bus powered connection. The product’s user-inspired packaging also boasts easy-to-understand icons that convey product features, attributes and applications.

Memorex Mirror for Photos is available in three sizes, 320GB, 500GB and 640GB, or an estimated capacity of 64,000, 100,000 and 128,000 high-resolution photos respectively. Mirror for Photos (320GB model) is currently available at Toys"R"Us.

Suggested retail prices for capacities are:

• $79.99 for 320GB
• $99.99 for 500GB
• $119.99 for 640GB