Al Monserrat Board’s Advisor, WhipTail Tech

WhipTail Tech, manufacturer of enterprise solid-state SAN appliances, announced the addition of Al Monserrat, SVP of Worldwide Sales and Services for Citrix Systems, Inc. to its Board of Advisors.

 Monserrat is a technology thought leader and industry veteran that brings with him more than 14 years of executive-level IT experience. In this role, he will help guide the future direction of WhipTail.

"We are thrilled and honored to have a person with Al’s background join our Board of Advisors. With his first-hand knowledge in managing and scaling software and hardware technology-based companies, and his incredibly successful broad-based experience, we are looking forward to his insight and help in furthering WhipTail’s vision," said Brian Feller, VP of Operations and Sales at WhipTail. "Since we are a channel-based sales company focused on optimizing both the performance and financial implications of virtualization and cloud computing, Al’s global understanding of virtualization and the VAR channel align perfectly."

Monserrat leads the global Citrix sales and services organization, which comprises approximately 2,200 Citrix professionals and 4,500 channel and distribution partners worldwide. Since joining Citrix in February 2000, Monserrat has led all functions within the sales and services organization including North American sales, the worldwide channel organization, sales strategy, sales operations, and Citrix consulting services. He has also been responsible for emerging product sales with focus on identifying and executing new routes to market for new products, as well as defining sales strategies for building, incubating and integrating new sales teams for acquired products.

"I’m excited about the opportunity to work with WhipTail," said Monserrat. "They are innovators and leaders in a fascinating market. I believe my direct experience in talking to and listening to customer needs everyday can help sharpen sales, marketing and development at WhipTail. And certainly, I can provide practical insight into developing and motivating a channel organization worthy of WhipTail’s technology and great potential."