Hammer Launches Fourth Storage Focus Event on October 12-13 Near Winchester, UK

Hammer plc has announced its fourth Storage Focus event.

Taking place on 12th and 13th October 2010, Storage Focus is aimed at VARs and integrators looking to increase their storage revenues, and allows vendors and customers the opportunity to convene with one main area of interest: storage.

The event, which is Europe’s only channel focussed storage event, is being held at Norton Park hotel and Thruxton race circuit, near Winchester, UK. It is designed as a forum where a shared goal of understanding market forces, increasing business levels and delivering end user satisfaction is achieved through a unique blend of conferencing, exhibition, demonstrations and networking.

The event will feature seminars from leading analyst Freeform Dynamics (Broadening the storage debate), and headline sponsors LSI (Enterprise optimised 6Gb SAS – ultimate performance and cost-effective scalability), QLogic (The impact of convergence), Seagate (Cloud computing – new model for delivering and consuming IT resources) and Intel (Server and storage opportunities – today, tomorrow and beyond).

The exhibition and demo zone will be host to 25 leading storage vendors and will afford ample opportunity for resellers to discuss with them products and technologies, roadmaps and specific end user opportunities, plus experience live demonstrations. This will be followed by further networking, with a drinks reception, gala dinner and evening entertainment.

Furthermore, delegates and vendors alike can try their hand at the adrenaline-fuelled Thruxton experience day consisting of an Ultimate Track Experience, Race Kart Endurance and an Air and Land Combo.

There are complimentary places available for those involved in the strategic development of their company’s storage business, and registration opens on 17th August.

James Ward, managing director of Hammer, said: "Year on year Storage Focus proves to be a fantastic way for storage resellers and vendors to assemble to further their storage opportunities in an unbiased environment. We look forward to once again this year providing a comprehensive view of the industry, and enhancing Hammer’s synonymity with storage."