Double-Take Launches Cloud Affiliate Program

Double-Take Software announced a new partner initiative for its UK partners around its Double-Take Cloud recovery as a service solution.

The Double-Take Cloud Affiliate programme offers opportunities for partners and resellers that resell its cloud recovery solution, and dedicated sales, marketing and technical resources around the product to assist in winning business and support implementations.

Double-Take Cloud provides organisations with a simple, cost-effective way to replicate critical workloads into the cloud. In the event of a disaster, an organisation can switch its users over to the cloud recovery service, where they can carry on accessing their workloads while the issue is being dealt with. Because it offers more than just online data storage, Double-Take Cloud gives customers a continuous DR service, while partners and resellers get a competitive advantage over other cloud storage provider offerings.

Ian Masters, UK sales and marketing director at Double-Take Software said: "The cloud represents a massive opportunity for our partners around continuity, as it offers the ability to meet the needs of organisations that either could not afford to implement a full disaster recovery site, or that are looking at using the cloud to enhance their existing DR strategies. Taking a ‘recovery in the cloud’ approach means that businesses can have up-to-date copies of their workloads running as quickly as possible, and users can carry on working while any problem is resolved."

"For our partners, this new affiliate programme is designed to make selling this service as simple as possible for them: we have dedicated resources internally to help with sales, marketing and lead generation around our cloud recovery solution, while Double-Take Software is responsible for ensuring that customer requirements are met and that implementations are successful," continued Masters. "For partners, selling this cloud solution offers them opportunities to achieve a long-term revenue stream for as long as the customer is on the service."

Adrian Kondritz, Technical Operations Manager at 15Below, commented: "15below has joined the Double-Take Cloud channel programme as it offers us a strong business continuity solution for our customers as well as providing a real differentiator for us in the market. The ability to run whole workloads in the cloud is a new way to solve problems around backup and recovery, compared to the issues that previously would have affected our customers around using tape or online storage. 15below has already had a great deal of interest from our clients in the service, and we have had a lot of support from Double-Take Software’s sales and technical support to help us make the most of these opportunities."

As part of the Double-Take Cloud Affiliate programme, partners and resellers that sell the solution will register their sales through the Double-Take Software Cloud Affiliate Portal. This registration entitles the reseller to a share of revenues from the customer every month. Double-Take Software handles the overall relationship with the cloud service provider. The Double-Take Cloud solution is priced at £39 per server per month.