GreenBytes Entering in Europe

GreenBytes, Inc. announced its entry in the European market following the convergence of a number of factors leading to an increased local demand for data deduplication solutions. Its products are now available through Dutch distributor Consolidate IT and a number of resellers in Belgium, Denmark, Germany, Ireland, the Netherlands, Norway, Sweden and the UK.

The incessant growth of data, the rising energy costs linked to powering and cooling datacentres and the fact that some areas of major European cities have reached the ceiling of available power, means that IT directors are demanding innovative products to serve their users and grow their business in an energy-neutral manner. GreenBytes GB-X appliances can facilitate the removal of less efficient legacy storage and reduce or remove the use of tape as an individual GreenBytes installation can effectively store multiple petabytes of data online while consuming the power equivalent of approximately eight light bulbs.

GreenBytes’ next-generation Hybrid Storage Architecture (HSA) combines high-performance solid state storage technology, energy efficient 2.5" SATA drives, high-performance inline data deduplication, simultaneous SAN and NAS connectivity, MAID (Massive Array of Idle Disks) disk power state management and 10 GbE connectivity to create a high-performance, highly flexible architecture that is also power-efficient and affordably priced. While some competing deduplication technologies offer software-only solutions that require third party hardware integration, GreenBytes’ GB-X Series features complete turnkey appliances that have been purpose-built to bring the efficiencies of deduplication beyond backup and data protection and into the primary storage market.

In the virtualisation arena, GreenBytes GB-X Series appliances provide a new alternative to help achieve a high-performance and economical platform for the deployment of virtual servers and desktops. GreenBytes’ combination of inline deduplication and high IO performance marks a leap forward in storage technology for virtualised environments. By utilising GreenBytes’ block-level deduplication over ubiquitous iSCSI, NFS and CIFS storage protocols, customers can consolidate storage for desktop images by 50-to-1 or more. Equally important, GreenBytes’ HSA technology provides the IOPS performance required for the extremes of many simultaneous virtual machine instances.

With next-generation storage architecture, GreenBytes is able to address the storage and energy efficiency crises facing today’s IT operations the world over; thus, the company’s decision to also focus heavily on Europe.

"There is a marked demand for technologies that reduce the cost of storage, and deduplication is one of the most effective ones currently on the market," said Jur Faber, president, Consolidate IT. "GreenBytes offers a strong range of highly versatile inline deduplication products that our resellers have successfully added to their portfolios because they combine great features and performance at a very attractive price point. We are seeing significant interest in the GB-X Series and are actively recruiting more resellers across the region."

GreenBytes’ GB-X Series of inline deduplicating storage appliances provide organisations with significant advantages over traditional storage solutions:

• Unmatched inline deduplication ingestion and restore performance
• All software features included at no additional charge including: remote replication, thin provisioning, snapshot, Symantec OST plug-in, etc.
• Flexible architecture supporting simultaneous SAN and NAS deployments (iSCSI, CIFS and NFS)
• Seamlessly scalable storage pools delivering the market’s largest inline deduplicated capacity
• Purpose-built hardware combined with MAID software intelligence for the lowest energy consumption/TB footprint available anywhere
• High availability and reliability via: system redundancies; hot swappable components; asynchronous replication; snapshots, etc.

"We are very excited about the warm reception our products are receiving within the European market," said Richard Shea, vice president, worldwide sales, GreenBytes. "Our technology is extremely fast, efficient and feature-rich, and our price point is highly appealing to both partners and customers. The market is demanding a flexible hybrid storage platform that delivers inline deduplication, high-performance SAN and NAS connectivity, and effective scalability to multiple petabytes. GreenBytes delivers it all, and at the lowest energy/storage ratio available anywhere. To us, the Green in GreenBytes is more than the latest marketing scheme – it is at the core of our business mission."