BakBone Enhances Channel Advantage Program

BakBone Software enhanced its Channel Advantage Programme to make it simpler for channel partners in EMEA to position, market and sell BakBone solutions. At the heart of the programme is a new partner portal which offers a range of information and sales materials to equip resellers and distributors with all the tools they need to conduct and close business as easily as possible and grow revenues and profits.
 
BakBone’s Channel Advantage Programme was designed to build mutual success with channel partners in the field. The programme offers three levels of accreditation: Authorised, Silver and Platinum, based on performance, certification and investment. Rewards are assigned based on a partner’s capabilities and commitment to growing the joint business. In addition to offering industry-leading margins, BakBone supports its partners with marketing resources, lead generation, sales training for sales staff and technical training for pre- and post-sales staff in order to enhance its channel’s ability to not only go to market effectively but also provide value-add support for customers’ BakBone implementations.
 
The new BakBone partner portal is a critical tool in the Channel Advantage Programme and is designed to be a one-stop centre for all sales, marketing and technical questions and provides all the resources channel partners need to be successful in the sales cycle and beyond. In addition to product information and material, details on training and certification and marketing support such as press releases, logos and artwork, collateral and co-branded mailers, the portal also offers a lead registration section, a current price list and details on current promotions and incentives. In order to provide demonstrations to customers and prospects and facilitate product training, BakBone also offers not-for-resale licenses of BakBone software.
 
“Strong partners, compelling programmes, efficient processes, valued service and increased profitability are the key elements of success in our marketplace,” said Roy Hogsed, senior vice president of Worldwide Sales, BakBone. “BakBone is 100% committed to our EMEA channel partners in order to drive our mutual success. How we partner and work together is of strategic importance to our business. The BakBone Channel Advantage Programme and the enhanced partner portal enable us to provide the appropriate level of support to meet the differing requirements of our varied channel partners, offering them the opportunity to expand and diversify their sales and support engagements with existing and potential customers.”