Blu-Ray Player From Sony India Starting at Rs. 9,990/-

Sony India plans initiatives for the Blu-ray market with the introduction of Blu-ray audio-visual products at a starting price of Rs. 9,990/- and doubles the number of Blu-ray movie titles to 500.

Blu-ray enabled products will be available in a wide range of products including Blu-ray Disc Players, Home Theatre systems, PlayStation3 & VAIO, which will provide High Definition picture and audio quality as well as internet connectivity to consumers. So, whether you are watching movies, listening to music, playing games, recording and storing content or all of the above, Blu-ray technology makes your High Definition world come alive. Looking at a ten-fold growth in volume, Sony plans to capture 60% market share and increase number of outlets to 4000 by FY2012. Sony also offers a mega consumer promotion deal. On the purchase of every BD player worth Rs. 9,990/-, consumers can avail two free Blu-ray discs of Legion & Michael Jackson’s This Is It.

Mr. Masaru Tamagawa, Managing Director, Sony India, said: "Sony Blu-ray is poised to take over the market as the new benchmark for the next generation of audio-visual entertainment. Only with Sony, you can enjoy new audio-visual entertainment concept through a wide range of Blu-ray products with base price of Rs. 9,990/-. As always, we continue to offer products and technologies that manifest innovation at its highest level as well as the ability to deliver the best customer experience to the world."

Mr. Keith Ribeiro, Managing Director, Sony Pictures Home Entertainment, said: "Over the past decade, rapid growth in technology has evolved the way in which home entertainment and consumer electronic industry is perceived. A collaboration of these two industries can certainly promote cutting-edge media and entertainment devices." He added, "Blu-ray is paramount in delivering the best picture and sound quality and is a perfect complement for HDTV, the fastest growing category in consumer electronics. Hence, we have joined force with our counterpart at Sony electronics to help consumers discover the incredible potential of Blu-ray. We also plan to double the number of Software Titles to 500 by FY2010 to woo consumers. I am certain that this integration will further cement Sony’s unified presence as a leader in consumer electronics space."

Software enhancements like BD Live, Enhanced Bonus Views, Interactive features will help expand the appeal of Blu-ray products. With Internet Video, a service platform, you can enjoy various Internet video contents without PC. You can watch internet-based content from video-sharing sources like YouTube, or from Video On Demand (VOD) on your TV to which Sony’s BD Player is connected.