3par Sales Office in China…

3PAR, Inc. has launched its first sales office in China and named David Lu as country manager, based in Beijing.

Part of an ongoing expansion in the Asia-Pacific region, this move positions 3PAR to provide utility storage systems to enable Chinese customers to build highly virtualized, highly consolidated datacenters for enterprise and cloud computing that are also environmentally responsible.

"Chinese enterprises face strict limits on the amount of space they can devote to datacenters," said Lu. "3PAR’s ability to consolidate and reduce storage footprint while also dramatically reducing energy costs and increasing business agility is a major plus in the Chinese market. All of these benefits are important as 3PAR expands its channel presence in China to reach key markets in hosting/cloud computing, Internet 2.0, and banking sectors. Wherever large-scale server virtualization is happening, 3PAR is a great fit."

Since 1996, Lu has held a variety of sales, business development, and channel management positions for major IT suppliers operating in China including EMC, IBM, Sun Microsystems, and Computer Associates. In these roles he has worked closely with partners such as independent software vendors, distributors, and systems integrators to increase sales and establish new distribution channels.

Since 2007, 3PAR has won several product awards in China, including the China Storage Forum Innovation Award for Green Storage, the Servers & Storage Annual Award for Green Storage Solutions, the CBS Interactive China Anniversary Excellent Products Award, and the Product of the Year Award in the category of Storage/Disk Storage from China Computerworld Magazine.

"David’s past experiences and success are a great fit for 3PAR as we help customers in China realize the benefits of 3PAR Utility Storage," said 3PAR President and CEO David Scott. "China is a market that could provide significant opportunity for 3PAR since fast-growing organizations stand to benefit enormously from the transformative levels of simplicity, agility, and efficiency that 3PAR delivers to virtualized environments. We look forward to helping our customers in China address the unique demands of their virtual and cloud deployments while reducing the capital, operating, and environmental costs of storing and managing their data."

The opening of the China office is the latest move by 3PAR to increase its presence throughout the Asia-Pacific region, driven by the requirements of not only global customers operating in the region, but an extremely high level of interest from progressive local customers.

"These customers demand more from their storage providers and view 3PAR’s green technologies, ease of use, and leadership in cloud computing storage technologies as essential factors in the decision-making process," said Vaughan Woods, Managing Director, 3PAR Asia. 3PAR’s APAC headquarters, headed by Woods, is located in Singapore.