Spare Backup FileSafe for Comet in UK

Spare Backup, Inc. announced FileSafe, a remote, secure cloud-based customer backup proposition, with an UK electricals retailer, Comet. The proposition will ensure that customers have their valuable electronic files protected and readily available should a hardware fault or total loss occur. Spare Backup, working with H&B Europe and Comet, have jointly developed FileSafe, and it will initially be available across 126 Comet stores.

Comet, is part of Kesa Electricals PLC, a pan-European group operating in eleven European countries. As part of a detailed customer experience review, Comet looked to provide the best value for money and simplest to use backup service to ensure its customers would have on-going digital data piece of mind. Spare Backup was selected as its supplier of choice and a dedicated Comet customer proposition was built by the company. FileSafe is available in store now and comes with unlimited online data backup.

"We wanted to add a backup and cloud based solution to our retail proposition. The product needed to be activated in as few ‘clicks’ as possible and then provide the most extensive backup experience possible. The acid test for us was whether non-technical people could easily and securely backup their important files without any technical intervention. The in store launch will allow our customers to be made aware of the need and benefit for secure online data backup," explained Phil Elford, Comet’s Multimedia Category Buyer.

"In the past we have spoken to other leading retailers in the UK but it was Comet that really wanted to seize the day and provide a safe and secure unlimited backup proposition for its customers, and at a very keen price point. We are delighted to have built FileSafe for such a forward thinking retailer and look forward to announcing other additions to the service in due course," says Cery Perle, CEO of Spare Backup.

FileSafe will retail at £29.99 and offers unlimited secure data-backup for laptop and PC users.

Comet has 250 stores throughout the UK, offering a wide range of electrical products.