Avere Systems Launches Reseller Program for FXT NAS Appliance

Avere Systems, Inc., in tiered NAS with its Demand-Driven Storage solutions, unveiled a new channel partner program for its FXT Series of appliances.

The new program is designed to expand Avere’s footprint into targeted vertical and geographic markets, leveraging the proficiency of proven storage resellers with specific application expertise and regional market experts. Avere has already signed ten new partners under the program.

FXT appliances contain a mix of SSD and/or HDD storage media to accelerate the performance of active data, yielding higher performance and lower costs while avoiding over-provisioning of storage capacity, inefficient use of limited data center space and wasted power consumption. The FXT Series is ideal for organizations looking to improve the current performance of their storage networks while significantly driving down the cost of their existing architectures.

Avere enables reseller partners to expand their business by showing their clients how they can improve storage performance at less cost, extend the lifecycle of their existing NAS infrastructure, provide an architecture that scales storage performance with business demands and reduce power consumption and data center footprint.

With its new channel program Avere is offering a high level of touch for its partners to support sales efforts to win business and customers, and delivery of referrals to partners by geographic region. Additionally, authorized channel partners will be given the opportunity to participate in promoting their success stories in Avere PR campaigns.

“Avere is taking a deliberate approach by expanding our reseller base with this new program. We are targeting storage resellers with a proven record of success in NAS technology and a focus on performance-critical applications, such as CG animation, CAD/CAE, database acceleration and seismic data analysis,” said Brian Gladden, Vice President of Sales at Avere. “With the addition of Avere FXT appliances to their product lineup, our reseller partners will be able to help their customers dramatically accelerate the performance of existing NAS installations with quick ROI while adding a new complimentary solution to their storage portfolio.”